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Welcome to the
Institute for Marketing
and Customer Insight

Recent Blog Posts

01. April 2021

We Proudly Present a New Institute – The Institute for Marketing & Customer Insight (IMC-HSG)

08. March 2021

Marketing & Sales Monitor 1/2021: Direct-to-Consumer (D2C) Strategies in Switzerland – Exploratory Investigation of the Status Quo

24. February 2021

The New World of Brand Communication

02. December 2020

Marketing Review St. Gallen 1.2021 “Employee Inspiration and Empowerment”

27. October 2020

The Blockchain’s Impact on Digital Marketing Platforms

FACTS AND FIGURES ABOUT THE INSTITUTE FOR MARKETING AND CUSTOMER INSIGHT

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Years of experience at the Institute for Marketing and Customer Insight (IMC)

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Employees of the Institute for Marketing and Customer Insight (IMC)

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PhD students at the Institute for Marketing and Customer Insight (IMC)

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Managers in Executive Education per year

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Scientific conferences and congresses per year

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Scientific publications in journals per year

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Days focus groups in Best Practice in Marketing per year

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Projects in Inhouse & Customised Programs per year

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Master degrees Marketing Management per year

EXECUTIVE EDUCATION MARKETING COMMUNICATION SALES PURCHASE

UPDATE COVID-19:

The Institute for Marketing and Customer Insight will keep the starting dates for all further training courses and events published on the website. We continuously monitor the national and international situation as well as the development of restrictions and have taken all security measures to ensure a risk-free implementation. If you have any questions or uncertainties, please do not hesitate to contact us at any time – your team of the Institute for Marketing and Customer Insight at the University of St.Gallen

Open Executive Education Programs

Discover our extra-occupational study and further education programs. May we advise you in your selection?

Start your next career step

Inhouse & Custom Programs

We offer professional, in-house training and consulting services in marketing and sales that are specifically tailored to the needs of your company.

Find your individual solution

Company Exchange Programs

Our business partner programs like Best Practice in Marketing are long-term, thematic forms of development cooperation with multiple companies and their executives.

Exchange of experience among experts

opinions

Gregor Vogt,

Head of Marketing, Mobilezone

This intensive seminar provides an optimal overview of current trends and the potential for the use of interactive media. Through the mixture of theory and practice, I was able to take away many impulses for my work.

Bertil Strub,

Head Category Manager, SoftwareOne

The intensive study program for purchasing managers enables you to reflect on the ever faster changes in the global market and to develop quintessences in an academic and professional environment. This is also what the alumni stand for after the successful seminar.

Marcel Saluz,

Manager, Coop City St. Annahof

The intensive course in Marketing Management provides an insight into strategic, visionary marketing. Here the influences on a company as well as the types of action on such situations are shown.

Erich Niederberger,

Key Account Manager, Ringier Print Adligenswil AG

I can recommend this extremely practice-oriented course of study to all sales professionals or those who would like to become sales professionals. Experts from practice and science convey the latest sales findings in interactive lectures and exciting workshops. The discussions with students from other industries are also interesting.