At the Institute of Marketing we feel committed to a reality-oriented marketing. Science and practice each have a different, selective and complementary view of the reality of marketing.
The University of St.Gallen (HSG) is one of the leading business universities in Europe and enjoys a very good reputation worldwide with seal of approval, which also distinguishes Harvard University, for example. In prestigious rankings, the University of St.Gallen (HSG) always occupies the top positions and offers the best management training in German-speaking countries. As part of the University of St.Gallen (HSG), the Institute of Marketing contributes to this success in research and transfer.