News & Blog

15. October 2020 By Felix Maier
"A Podcast by the Institute of Marketing, that would certainly be an exciting thing" – we thought and stepped directly to the work. After some discussions about name, content and technical stuff, the first two episodes are now ready. Enjoy listening! Click here for the Podcast
Team Leave a comment

Leave a Comment

Your email address will not be published. Required fields are marked *

Read more
01. October 2020 By Felix Maier
Trends are transitory. We have known this at least since the euphoric enthusiasm about the social media platform "Second Life". For a time in 2008, there was almost no other topic in marketing and media than to discuss the question: What's the best thing to do on Second Life? The

Leave a Comment

Your email address will not be published. Required fields are marked *

Read more
26. August 2020 By Felix Maier
Aspiring sales representatives sometimes get the advice to study Sun Tzu’s book "The Art of War". The connection with sales is easy to make. Strategy, battles, attack, defend, intelligence. The sales arsenal uses similar terminology. Sales is about winning over the other side, just like in war. It is not
Read more
11. August 2020 By Felix Maier
The way brands and consumers interact with each other has changed radically in recent years – the starting point for this change is primarily digitalization. The changes affect on the one hand the spaces and media in which brands can be experienced, but also the roles of brands and consumers
Read more
1 2 3 45