News & Blog

01. April 2021 By Felix Maier
We are happy to announce that the two leading institutes in marketing and consumer research at the University of St.Gallen – the Institute of Marketing and the Institute for Customer Insight – will operate as a single unit in the future. Under the direction of Prof. Johanna Gollnhofer, Prof. Sven

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08. March 2021 By Felix Maier
For FMCG manufacturers, D2C ("direct to consumer") strategies are becoming increasingly important. From baby food to chocolate to beauty products, products are increasingly being sold directly. The team around Prof. Dr. Schögel and Severin Lienhard conducted a survey with 58 managers of FMCG manufacturers in cooperation with the Promarcaden association
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24. February 2021 By Felix Maier
The way brands and consumers interact with each other has changed radically over the past two decades. The main driver of this development is digitalisation: whether social media, platforms, influencer branding, SEO, micro-targeting, programmatic advertising, configurators, apps or mobile marketing – all of these would be unthinkable without digital technologies.
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02. December 2020 By Felix Maier
The Corona crisis has unsettled employees. Many are working under difficult conditions at home and some are afraid of unemployment. At the same time, their motivation and commitment should help them to drive forward the urgently needed transformation process into an increasingly digital corporate world. This contradictory situation challenges companies
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