Blog

Luxury expert Dr. Frank Müller recently discussed the challenges facing the luxury industry in a webinar.

How can hospitals and clinics be optimally positioned in the competitive environment? We discussed this question in a webinar.

What are the success factors for the commercialization of AI in healthcare? We discussed this question on 25 January in an interactive webinar.

What are the success factors for the commercialization of AI in healthcare? We will discuss this question in an interactive webinar.

What opportunities does Artificial Intelligence offer to shape the future of marketing in your company?

What is the metaverse? The Institute for Marketing and Customer Insight traces the buzzword in its new monitor.

Who is the green consumer? Johanna Gollnhofer writes once a month about current topics on consumption and sustainability.

Sport creates unique emotional moments. So why digitize when everything is going well? Meriton Ceka on digital activation in sponsorship.

Our journal Marketing Review St.Gallen has agreed an extensive knowledge partnership with Publicis Groupe.

An article by Theo Lieven published in the journal “Frontiers in Psychology” talks about the connection between employee personality and brand strength.

What is the impact of motion picture communication? Does advertising effectiveness research need to be reoriented?

To overcome protectionism, firms need not to hide their origin but should actively use tailored marketing programs.

What role does customer data privacy play in marketing? Prof. Marcus Schögel discussed this important question at the GfM Platinum Event.

Prof. Marcus Schögel asks which topics will have a significant influence on the company’s own marketing and corporate management in the coming years.

Price increases for existing services are among the most delicate measures in marketing and sales. How do you manage to get them accepted anyway?

Read the editorial of issue 1 | 2022 of the Marketing Review St.Gallen with the topic “Pricing – Capturing Value”.

Banksy, Da Vinci and Beeple: Are record prices at international art auctions a mirror of artistic genius or the result of marketing?

Read the editorial of issue 6 | 2021 of Marketing Review St.Gallen with the topic “Direct-to-Consumer Strategies”.

The Institute for Marketing and Customer Insight and the Starrag Group presented the second “Christian Belz Award for Reality-Oriented Marketing Management” to Anna Selent at the Marketing Dialogue on 4 October.

Read the editorial of issue 5 | 2021 of Marketing Review St.Gallen with the topic “Experience Management in Retail”.

Understanding the customer journey and continuously improving the customer experience are important success factors to be successful in online business. A case study from HAILO shows the impact of a data-driven approach.

Read the editorial of issue 4 | 2021 of Marketing Review St.Gallen with the topic “Conversational Commerce”.

Two become one: The new Institute for Marketing and Customer Insight combines research and practical relevance on relevant topics.

Together with Promarca, we surveyed the status quo of direct-to-consumer (D2C) strategies in Switzerland. Learn more about the results.

Read the editorial of issue 2 | 2021 of Marketing Review St.Gallen with the topic “The New World of Brand Communication”.

Read the editorial of issue 1 | 2021 of the Marketing Review St.Gallen with the topic “Employee Inspiration and Empowerment”.

This article explores the impact of blockchain on the platform economy and whether there are relevant blockchain applications with product/market fit.

Read the editorial of issue 6 | 2020 of Marketing Review St.Gallen with the topic “After the Hype”.

What can sales managers learn from “The Art of War” by Sun Tzu? Find out in our article, published in the Marketing Review St.Gallen.

Read the editorial of issue 5 | 2020 of Marketing Review St.Gallen with the topic “Sales Automation”.