Blog

Luxury expert Dr. Frank Müller recently discussed the challenges facing the luxury industry in a webinar.

How can hospitals and clinics be optimally positioned in the competitive environment? We discussed this question in a webinar.

What are the success factors for the commercialization of AI in healthcare? We discussed this question on 25 January in an interactive webinar.

What are the success factors for the commercialization of AI in healthcare? We will discuss this question in an interactive webinar.

What opportunities does Artificial Intelligence offer to shape the future of marketing in your company?

What is the metaverse? The Institute for Marketing and Customer Insight traces the buzzword in its new monitor.

Who is the green consumer? Johanna Gollnhofer writes once a month about current topics on consumption and sustainability.

Sport creates unique emotional moments. So why digitize when everything is going well? Meriton Ceka on digital activation in sponsorship.

Our journal Marketing Review St.Gallen has agreed an extensive knowledge partnership with Publicis Groupe.

An article by Theo Lieven published in the journal “Frontiers in Psychology” talks about the connection between employee personality and brand strength.

What is the impact of motion picture communication? Does advertising effectiveness research need to be reoriented?

To overcome protectionism, firms need not to hide their origin but should actively use tailored marketing programs.

What role does customer data privacy play in marketing? Prof. Marcus Schögel discussed this important question at the GfM Platinum Event.

Prof. Marcus Schögel asks which topics will have a significant influence on the company’s own marketing and corporate management in the coming years.

Price increases for existing services are among the most delicate measures in marketing and sales. How do you manage to get them accepted anyway?

Read the editorial of issue 1 | 2022 of the Marketing Review St.Gallen with the topic “Pricing – Capturing Value”.

Banksy, Da Vinci and Beeple: Are record prices at international art auctions a mirror of artistic genius or the result of marketing?

Read the editorial of issue 6 | 2021 of Marketing Review St.Gallen with the topic “Direct-to-Consumer Strategies”.

The Institute for Marketing and Customer Insight and the Starrag Group presented the second “Christian Belz Award for Reality-Oriented Marketing Management” to Anna Selent at the Marketing Dialogue on 4 October.

Read the editorial of issue 5 | 2021 of Marketing Review St.Gallen with the topic “Experience Management in Retail”.

Understanding the customer journey and continuously improving the customer experience are important success factors to be successful in online business. A case study from HAILO shows the impact of a data-driven approach.

Read the editorial of issue 4 | 2021 of Marketing Review St.Gallen with the topic “Conversational Commerce”.

Two become one: The new Institute for Marketing and Customer Insight combines research and practical relevance on relevant topics.

Together with Promarca, we surveyed the status quo of direct-to-consumer (D2C) strategies in Switzerland. Learn more about the results.

Read the editorial of issue 2 | 2021 of Marketing Review St.Gallen with the topic “The New World of Brand Communication”.

Read the editorial of issue 1 | 2021 of the Marketing Review St.Gallen with the topic “Employee Inspiration and Empowerment”.

This article explores the impact of blockchain on the platform economy and whether there are relevant blockchain applications with product/market fit.

Read the editorial of issue 6 | 2020 of Marketing Review St.Gallen with the topic “After the Hype”.

What can sales managers learn from “The Art of War” by Sun Tzu? Find out in our article, published in the Marketing Review St.Gallen.

Read the editorial of issue 5 | 2020 of Marketing Review St.Gallen with the topic “Sales Automation”.

Read the editorial of issue 4 | 2020 of Marketing Review St.Gallen with the topic “Purpose-Driven Marketing”.

Read the editorial of issue 3 | 2020 of Marketing Review St.Gallen with the topic “Customer Foresight”.

In the current Monitor Marketing and Customer Contact in the Corona Age, companies and interested parties will find a comprehensive compilation of the many impacts caused by Covid-19 on the retail sector, as well as recommendations for action and approaches for a recovery strategy.

The COVID19 crisis led to the closure of brick-and-mortar shops such as restaurants and bars. Many of these companies are therefore pursuing the option of direct business through, for example, home delivery or takeaway.

Read the editorial of issue 2 | 2020 of the Marketing Review St.Gallen with the topic “Marketing Management”.

Read the editorial of issue 1 | 2020 of Marketing Review St.Gallen with the topic “Marketing in the Internet of Things”.

Read the editorial of issue 6 | 2019 of Marketing Review St.Gallen with the topic “Sponsoring: Best Practices”.

The multiplication of communication channels through social media have increased the demands on brand managers. The nationwide 19th Reader’s Digest study “Trusted Brands” shows which brands have done the best and enjoy the highest level of trust among consumers (with some guiding thoughts by Sven Reinecke).

Read the editorial of issue 5 | 2019 of Marketing Review St.Gallen with the topic “Rethinking Pricing”.

The topic of human-machine touchpoints is polarising – in practice as well as in science. In this interview, Guntram Friede, Prof. Bernd Schmitt and Axel Platz take a stand and talk about their ideas for the future coexistence of humans and machines.

Cashierless stores are springing up all over the world. They range from mature, established concepts like Amazon Go to pilot projects like Saturn Express or Avec Box. In this study, the different concepts were examined.

The team led by Prof. Dr. Marcus Schögel examined the service spectrum of the Swiss platform landscape from the producer’s point of view.

In the interview, Sven Reinecke tells us how the Master in Marketing Management (MiMM) was set up at the University of St.Gallen.

Radical cost cuts also do more harm than good in marketing. Sven Reinecke talks about this in an interview with the trade journal Marketing & Kommunikation.

The “Marketing Trophy 19” was awarded at the Marketing Day. The winners were selected by a jury led by President Prof. Sven Reinecke.

The Institute for Marketing and Customer Insight conducted a comparative study on the state of digital platforms in Switzerland as part of the “Digital Marketing & Sales Channel Monitor”. The results illustrate the influence that international platforms such as Airbnb and Zalando have on customer access in Switzerland.

Our study reveals 5 underestimated success factors that enable effective collaboration with procurement in B2B business.

The students from the course “Marketing & Sales in Asia” spent exciting days in Singapore and gained insights into various multinational companies. Together we got to the bottom of current marketing trends and local challenges in the Asian region.

Just in time for the holiday season, the University of St.Gallen took a close look at the digital presence of tour operators. The websites and social media channels of the providers are often the first port of call for holiday tips, planning and booking.

In the current study “Swissness Worldwide 2016”, over 7900 people from 15 countries worldwide were surveyed to examine the image of products and services from Switzerland.

The Institute of Marketing celebrates its anniversary. Many thanks for the last 50 years: we look forward to the next.

A comparative study by the University of St.Gallen shows a high brand presence in social media and a wide range of mobile services for household appliances.

Normally, Swiss watch manufacturers and German car brands undoubtedly benefit worldwide from their country of origin. However, a strong fit of country of origin and industry can also have negative consequences in certain customer segments.

Marketing should encourage consumers to buy. This requires an understanding of the buying process. Neurobiology provides important insights into this, which have received far too little attention from marketing. Christian Belz and Marc Rutschmann explain the topic in the current issue of the NZZ.