Dr. Michael Betz

Head of Inhouse and Executive Education at the Institute of Marketing

Academic Functions

  • Head of the competence centre “Inhouse & Customised Programmes” of the Institute of Marketing at the University of St.Gallen
  • Head of Executive Education at the Institute of Marketing at the University of St.Gallen

Teaching and Executive Education

  • Lecturer for Marketing at Bachelor and Master level at the University of St.Gallen
  • Trainer for business-to-business marketing and sales in the context of executive education at the University of St.Gallen

Research focus

  • Business-to-Business Sales and Marketing

Publications

  • Author and editor of several management books, e.g.: “Strategisches Marketing in der Hotellerie”, “Kostengünstig zum wirksamen Key Account Management”, “Know-how im Vertrieb teilen”, “Ein Herz für Bankdrücker”, “Wer? Wie? Was? im Key Account Management”, “Zwölf Mythen der Inhouse-Weiterbildung im Marketing” and “Tuning des Erfolgsmotors – Weiterbildung für Key Account Manager”.
  • See www.alexandria.unisg.ch for a complete list of all publications

Management and Marketing Consulting, Entrepreneurship

  • Trainer and consultant with many years of experience in strategic business-to-business marketing, sales management and key account management at companies such as ABB, BAT, Bayer, B. Braun, Bilfinger, Bucher Emhart Glass, Brückner, Bühler, Caterpillar, Continental, Covestro, Daimler, SV Darmstadt 98, Deutsche Telekom, Geberit, Grundfos, Hansgrohe, Henkel, Implenia, Julius Baer, Mettler Toledo, Novartis, Porsche, Roche, Samsung, Starrag Group, TEVA, Uhlmann, Wacker, etc.
  • Practical marketing and sales experience in consumer finance, medical goods, pharmaceuticals and industrial goods

Contact

Dr. Michael Betz
Phone: +41 71 224 28 75
michael.betz@unisg.ch
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