In addition to the issue-specific contributions, we are continuously looking for basic contributions. The prerequisite for such a basic contribution is that the topic meets with broad interest and is dealt with in a self-contained manner. Articles with a thematic focus on marketing strategy, sales or brand management are particularly suitable. In addition, articles can also be submitted that (critically) deal with current developments in marketing and sales. All contributions will be reviewed in a double-blind review process. If you would also like to submit a basic contribution, please note the Call for Papers.
The current issue contains two such fundamental articles: “Premiumization as a Profit Growth Strategy” and “Product Category Priming – A Case Study on Chocolate”.
Here you can download the two articles as PDF files. Enjoy reading them!