Direct-to-Consumer (D2C)

Karte D2C Monitor

Marketing & Sales Monitor 1/2021: Direct-to-Consumer (D2C) Strategies in Switzerland – Exploratory Investigation of the Status Quo

For FMCG manufacturers, D2C (“direct to consumer”) strategies are becoming increasingly important. From baby food to chocolate to beauty products, products are increasingly being sold directly. The team around Prof. …

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Schnurtelefon: Direkte Geschäfte in Zeiten von Corona

Digital Marketing & Sales Monitor 1/2020: Direct business in times of «Social Distancing» & «Lockdown»

A first analysis of current initiatives and challenges The COVID19 crisis led to the closure of stationary stores such as restaurants and bars. Many of these companies are therefore pursuing …

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