Research

Schnurtelefon: Direkte Geschäfte in Zeiten von Corona

Digital Marketing & Sales Monitor 1/2020: Direct business in times of «Social Distancing» & «Lockdown»

A first analysis of current initiatives and challenges The COVID19 crisis led to the closure of stationary stores such as restaurants and bars. Many of these companies are therefore pursuing …

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5 unterschätzte Erfolgsfaktore im (digitalen) B2B Geschäft

B2B Sales Processes: 5 underestimated Success Factors for the right approach to the (digital) Buying Center

Today, purchasing independently covers 41% of the classic sales channel. At the same time, 32% of worthwhile projects fall by the wayside due to the indecision of ever larger buying …

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