“Companies view CRM like a child eating vegetables: you don’t like it, but you know it’s good for you”.

Teilnehmende Weiterbildung
“Companies view CRM like a child eating vegetables: you don’t like it, but you know it’s good for you”.

So what do vegetables and CRM have in common? – It is good for our “health”! The fact that CRM is important and/or for the own enterprise hardly to be excluded is surely also the participants of the focus group “target group marketing & CRM” can confirm.

One of the most important findings of the focus group – CRM must be lived at all touch points. In order to do justice to this, the participants also had the opportunity to demonstrate their skills at the touch points or climbing holds in the St. Gallen climbing hall. After the basic terms were explained and everyone was introduced to the safety technology, it went into the vertical and no matter whether man or woman, there really everyone gave their all!

With the two intensive and knowledgeable seminar days naturally the CRM and target group marketing stood in the foreground, in addition, the industry-spreading exchange and the sporty fighter spirit came in no case too briefly.