This week the sixth Study Trip takes place in Silicon Valley (California) with 23 top managers and nine initiators from IfM-HSG, Swiss Marketing and Google Switzerland. The program consists of company visits to innovative and successful companies, as well as various workshops in which the participants can exchange their impressions with each other, and a visit to the d.School of Stanford University on the first day.
So far this year’s participants have visited Facebook, Ebay, Google and Plug and Play. The program was rounded off with a presentation by the venture capital company Saphire Ventures. Further visits to Evernote, Swissnex, airbnb, Eight Inc, Tesla and Salesforce will follow.
Here are some previous impressions from Silicon Valley: