Which marketing and sales channels do brands use and how well do they link them? With our Digital Monitor we regularly compare the status of digital transformation in different industries. That’s why we’re particularly pleased about the announcement by our partner Miele Germany to further expand its online brand presence.
In the future, the company will no longer just offer spare parts, but its entire product range in its online store. It remains to be seen what the implementation will look like and whether Miele Germany will actually be able to move up to household appliances/white goods in the next spotlight. But we are also looking forward to a direct exchange on challenges, success factors and solution approaches as part of the partner program Best Practice in Marketing.
In addition to the comparative study on household appliances/white goods, the Institute for Marketing has also already taken Swiss retailers and luxury brands under the microscope. Prof. Dr. Marcus Schögel and his team launched the Digital Marketing & Sales Channel Monitor in 2015 in order to provide a better overview of the current state of transformation in various industries, identify best practices and highlight potential for action.