Did you ever notice how young people, members of Generations Y and Z, Millennials, or however you want to call the people born between 1980 and 2000, are generalized into one group of thought and behavior? We did – and we’d like to go beyond the stereotypes.
In parallel to the HSG Luxury Day on October 6th, we are capturing impressions of millennial’s perspective on luxury – both in Switzerland and “around the globe”. With our study, we are going beyond the stereotypes and explore the different facets of millennials with regard to luxuries.
Learn more about luxury of the next generation, help us generate a comprehensive impression on what “luxury” means from a millennial perspective, and actively support several thesis projects: Join the discussion on Next Generation Luxury!