Since February 1, Sophie Schüller has been strengthening the Competence Center for Luxury Management as a research assistant and doctoral candidate. Together with Benjamin Berghaus, she will further expand the competence center. Sophie studied business administration and marketing in Dortmund, Barcelona and Leipzig and graduated with a double diploma. She gained her first professional experience in marketing in the energy and automotive industries as well as in an agency.
Since her bachelor’s degree, Sophie has been particularly interested in the topic of three-dimensional brand staging or corporate architecture, which she examined in her bachelor’s thesis using the example of the MINI brand and would like to explore further in her dissertation under the supervision of Prof. Dr. Sven Reinecke with a focus on the luxury industry.