Purpose ‘In These Uncertain Times’

Goal Plan Action Notebook
Purpose ‘In These Uncertain Times’

“No vanilla anymore!” Consumers expect interesting and meaningful marketing – that includes strong stands in sociopolitical matters and privacy concerns. Samuel van Deth gave interesting insights into purpose-driven marketing and Oracle ‘s implementation in the current issue of our journal. He emphasizes the importance of interweaving purpose-driven marketing with consumer data in corporate cultures. You can download the article here:

This topic is important to us, which is why also our executive education focuses on purpose-driven marketing and its effective integration into business environments:

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