What exactly does excellent key customer management look like? The answers to this question will be explored in the 29th edition of our advanced training seminar “Excellence in Key Account Management”. This week is the start of the seminar. We wish the participants many exciting insights! In three modules, participants will deal with topics such as selecting key customers, KAM analysis, managing KAM teams, implementing appropriate measures and assessing their own KAM organization. The program will also be enriched by guest lectures from FISBA and Swisscom. The next seminar starts on September 6, 2016, for more information please click here.