There is no red thread for the digital transformation. What emerges and remains is a multitude of new ways of thinking, models, solutions and practices – a process that has become independent through and through, and one that must first be grasped: Under the motto “The dead thread – digital turns everything upside down”, Marketing Day 17 presents the latest marketing expertise live from the frontlines of digital transformation. It shows how and why “digital” is turning everything upside down and what this means for brands and marketing. The Marketing Day also turns its visitors into drivers of the transformation, as the top-class keynotes are now complemented by workshops, master classes and talking circles, in which exchange, networking and practical learning are at the center of attention. The new thematic content formats convey a broad spectrum of knowledge and skills that each visitor can use individually. A knowledge cloud will make the diversity of the program accessible and usable for visitors and interested users alike.
As an integrative part of the Swiss Marketing Forum with the annual theme of “Digitization”, which is examined and discussed 365 days a year in various formats and activities, the Marketing Day brings people, brands and the future together in a new way. The digital transformation is not a goal, but a permanent process – more than that: a development that offers its drivers a unique opportunity.