Company Exchange Programs

Company Exchange Programs

Our business partner programs are long-term, thematic forms of development cooperation with multiple companies and their executives. The following programs are currently being run: “Best Practice in Marketing”, “Big Marketing Technology Lab” and “Brand Excellence Circle”. We are looking forward to new partner companies that help shape the progress in marketing together with us.

Best Practice in Marketing (BPM)

The Institute for Marketing and Customer Insight at the University of St.Gallen has been successfully implementing the practice-oriented excellence program “Best Practice in Marketing” for 20 years. The basic idea of ​​this program is an exchange of experience, moderated by us as a university, on current marketing and sales topics between leading “best practice” companies.

Big Marketing Technology Lab (BMT)

The Big Marketing Technology Lab (BMT) is a research consortium founded in 2019 by the University of St. Gallen. The consortium’s objective is to explore the impact of technological innovations on interactions between brands and consumers.

Brand Excellence Circle (BEC)

The Brand Excellence Circle (BEC) was founded in 2015 as a joint initiative of the BMW Group and the University of St. Gallen. The participants of the Circle form an exclusive brand network and regularly exchange information on current developments around the topics of brand, marketing and future trends.