Company Exchange Programs

Company Exchange Programs

Our business partner programs are long-term, thematic forms of development cooperation with multiple companies and their executives. The following programs are currently being run: “Best Practice in Marketing”, “Sales Driven Company” and “Real Customer Behavior – Real Marketing”. In 2012/2013 we launched the program “Sustainable industrial performance for customer benefits”. The form of this cooperation with corporate partners is still open. We are looking forward to new partner companies that help shape the progress in marketing together with us.

Best Practice in Marketing

The Institute for Marketing at the University of St.Gallen has been successfully implementing the practice-oriented excellence program “Best Practice in Marketing” for 20 years. The basic idea of ​​this program is an exchange of experience, moderated by us as a university, on current marketing and sales topics between leading “best practice” companies.

Sales Driven Company

Sales Driven Company was launched in 2007 to break new ground in sales and sales management. Because in times of interchangeable products and services, better sales are decisive for corporate success. In order to generate appropriate knowledge and new insights, the Institute for Marketing in cooperation with well-known partner companies annually organizes several program groups on practice-relevant sales topics.