Diploma of Advanced Studies (DAS, 30 ECTS)
Managing a sales team and using it efficiently is a demanding task. Professional sales management must focus on the success drivers in the company. The implementation of sophisticated strategies must also start in sales. The goal is to develop into a “Sales Driven Company”.
Certificate of Advanced Studies (CAS, 12 ECTS)
For most companies, personal sales are the most important approach to the customer. The interaction with the customer decides how successful the products will be, how services can be integrated and which prices will be achieved. The implementation of sophisticated strategies must start with sales.
Today’s customers demand far more than innovative and technically perfect services. Comprehensive service packages are required which can exist in the face of increasingly international competition. Professional marketing and sales management is a prerequisite for this.
The special features of business-to-business business place high demands on marketing and sales. Successful providers differentiate themselves today through customer-related services that bring real added value when working with the customer’s different contacts.
Every company deals with attractive but demanding large customers. Only your own professionalism is decisive for the sales success. It is important to create the organizational requirements in your own company and to proceed systematically and with sensitivity.