Your Program Advisor
The CAS Communication and Management provides you with the necessary knowledge for creative and professional corporate communications for companies, advertising- or PR-agencies
Certificate CAS Communication and Management
Upon successful completion of the CAS Communication and Management you will receive a certificate from the University of St.Gallen, which is internationally recognized. To ensure that the contents learned can be directly applied to business practice, the CAS Communication and Management is modular in structure. The modular structure also allows you to easily combine your professional obligations with the continuing education program at the University of St.Gallen.
This intensive course of study conveys current concepts, methods and applications in the field of corporate and marketing communication. It enables participants to deal professionally with stakeholders and the media in order to place messages effectively and to design the appearance of companies successfully. Thus, the intensive study program focuses on the communication and interaction processes of companies with their customers, investors and employees and helps to specifically design relationships in communication networks. As an institute for marketing, we integrate practice-oriented research and the experiences of successful executives in this course and thus enjoy a largely unique position in the landscape of universities, universities of applied sciences and other seminar organizers. It will help you to assess strategic and operative communication decisions with regard to their effects on society, markets, the Internet and people. You will be able to advise superior positions (management, CEO etc.) or clients of your agency in the area of strategic corporate communications. You will be able to base your argumentation on findings from various aspects such as law, reputation, corporate social responsibility, brand management, ethics and morals, psychological and social effects, management, communication controlling, etc.
Further Highlights from the CAS Communication and Management of the University of St.Gallen (HSG):
Benefits for your personal development:
- Consolidation in the field of digital marketing
- Practice-oriented learning transfers: The work per module is directly applied to your company
- Group work: cooperation on a topic with other participants from different sectors, regions and functions
- Increasing effectiveness and efficiency by acquiring tools that have been proven in practice
- Platform for a personal network of contacts
Benefits for your company:
- The knowledge imparted in the CAS Communication and Management training course ensures your long-term competitiveness
- By conveying concepts, principles, methods and tools for a professional handling of strategically important customers, you ensure long-term profitability and growth in the company
- In different workshops the participants work out concrete solutions for current challenges in the company
- The transfer work between the modules should ensure the transfer of the knowledge acquired in the seminar into the daily work of the course participants
- In the further training the participants professionalize their working methods and communication skills
The CAS in Communication and Management is aimed at experienced managers and young high potentials in marketing, communication and public relations. A first degree is not required. A 100% work activity is possible.
The course shows current concepts, methods and applications for creative and professional corporate and marketing communication for representatives of companies, advertising and PR agencies.
Digital Marketing Academy
17.–20. January 2023
Search Engine Optimization; Conversational Commerce; Voice Assistants; Firestorm Management; Digital Transformation and New Business Development; Omni-Channel Communication; Platform Economy; Subscription Economy; Influencer; Social Media; Creation; SEM; Search Engine Optimization (SEO); Search Engine Advertising (SEA)
14.–17. March 2023
Strategies and techniques for building strong brands; sponsoring; brand positioning; success factors for sustainably successful brands in a post-digital world; employer branding; digital brand management.
Communication psychology and effects
30.–01. June 2023
The Psychology of Communication; The Communication Square; Storytelling; Communication in SMEs.
Communication basics and concepts
06.–08. September 2022
Overview of the most important elements of corporate communication; basics of communication psychology; basics of communication work and conception of communication approaches.
08.–10. November 2022
Communicational Controlling; Creability - Idea development in teams; B2B communication; The value of Communicate corporate communications internally; sustainability reporting in corporate communications; crisis communication; reputation and issues management.
Communication media, means and design
06.–08. December 2022
Thinking and acting in complex communication situations; danger zones in communication - legal barriers and design situations; visual communication; dialogue marketing.
Participation in the course costs a total of CHF 18,750.– for 20 days of study (4 modules of 3 days each and 2 modules of 4 days each). This includes all course materials, books, lunch and refreshments during breaks. Not included are the costs of travel to and from the course, accommodation, dinner and joint evening events.
Your Program Advisor
With your application you will be involved in the planning phase at an early stage. The binding force only begins 6 weeks before the seminar starts.
With the non-binding reservation you secure one of the coveted places and will be informed shortly before overbooking.
ECTS Credits: 12
Start: 6 September 2022
Duration: 6 modules each 3 – 4 days
Target group: Managers and high potentials in marketing, communication and public relations Investment: CHF 18'750.–
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