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The executive education diploma Sales Executive (DAS) of the University of St.Gallen (HSG) imparts current knowledge and practice-proven concepts in sales and customer management in a problem-related and application-oriented manner
Diploma DAS Sales Executive HSG
In 12 modules you can acquire the latest knowledge and developments in marketing management as well as communication and management. In addition, you will be asked to transfer what you have learned to your company during your intensive studies. After successfully completing the further education, you complete this 36-day course with a Diploma of Advanced Studies.
You will learn well-founded and up-to-date concepts, methods and instruments that will support you in your daily management work in sales and customer management. You will learn how to manage sales according to the latest findings and to implement success factors in a targeted manner. After successfully completing the course, you will graduate with a Sales Executive HSG diploma.
In 12 modules, you will learn about the latest findings and developments in marketing and innovative concepts. In addition, you will be asked to transfer what you have learned to your company during the diploma course.
The course is aimed at experienced managers and young high potentials from sales and customer management in industrial, commercial and service companies. A first degree is not required.
The next implementation of the DAS Diploma Sales Executive HSG starts either on 14 September 2021 with the HSG Intensive Studies Sales Management or on 18 January 2022 with the HSG Intensive Studies Marketing Management. The preparation of the diploma thesis is individually flexible and possible in parallel, between or after the study modules.
Module I (18.–20.01.2022): Market-oriented strategies for profitable growth
Module II (22.–24.02.2022): Marketing Intelligence
Module III: Product Management (29.–31.04.2022) or B2B Marketing (05.–07.04.2022)
Module IV (26.–28.04.2022): Brand Management and Digital Marketing
Module V (31.05.–02.06.2022): Distribution and Price
Module VI (28–30.06.2022): Marketing Controlling
Module I (23.–25.08.2022): Strategic Sales Management
Module II (20–22.09.2022): Active Selling
Module III (18.–20.10.2022): Leading Sales
Optional Compulsory Module IV: B2B Marketing (25.–27.10.2022) or Management of Sales Processes (22.–24.11.2022)
Module V (13.–15.12.2022): Customer Types and Customer Segmentation
Module VI (24.–26.01.2023): Sales 4.0
Participation in the course costs a total of CHF 29,500 for 36 days of study (12 modules of 3 days each). This includes all documents, books, lunch and refreshments during breaks. Not included are the costs of travel to and from the course, accommodation, dinner and joint evening events.
With your application you will be involved in the planning phase at an early stage. The binding force only begins 6 weeks before the seminar starts.
With the non-binding reservation you secure one of the coveted places and will be informed shortly before overbooking.
ECTS Credits: 24
Start: 18 January 2022
Duration: 12 modules of 3 – 4 days
Target group: Managers and high potentials from sales and customer management in industrial, commercial and service companies
Investment: CHF 29'500.–
» Additional impulse:
Related diploma course
I think it's fantastic about this executive education that both worlds – purchasing and sales – can meet on a neutral field and find out: what does the other think, what are their considerations, what are their needs?
The Intensive Studies for Purchasing Managers were a platform that gave you space and took you out of the daily business. I found it very interesting, among other things because of nice conversations at eye level and because this often-told enmity between purchasing and sales does not actually exist.
The HSG's Intensive Seminar 'B2B Marketing' offers a methodically holistic further education with an extremely strong practical orientation and remarkably competent lecturers. The choice of topics and the depth of treatment corresponded exactly to my expectations – namely to professionalize marketing and sales in one's own company on a scientific basis and to develop, reflect and implement concrete solutions in the company.
I am convinced by the good networking between industry and research. The highly topical contributions from practitioners and academics can help to overcome current challenges in business and develop approaches to solutions, especially in the field of digital marketing or business model innovation. In addition, the evening events offer really good opportunities for networking and exchange.
As I have primarily been trained in veterinary medicine, I was looking for an opportunity to further my education in B2B marketing as the new business unit manager of my department. At the HSG, teaching is practice-oriented. However, scientific findings are also incorporated in equal parts. The exchange with representatives of sales departments in other industries and the experienced lecturers is also very helpful for the development and implementation of ideas.
The HSG convinces on all levels! The entire teaching, organization, implementation and exchange between course participants, lecturers and organizers were at all times professional, practice-oriented, communicative and absolutely recommendable. My now much deeper understanding of key account management enables me to take the dialogue on this subject to a higher qualitative level and to derive appropriate decisions from it.
My goal of optimizing the structures of KAM in my own company was achieved to my complete satisfaction in Excellence in KAM. I would particularly like to emphasize the exchange of experience with other industries and the openness of the Group. Through the many practical examples, the active participation during the modules and the transfer work between the modules, I have successively implemented concrete measures in the team and in the company.
The seminar motivated me to develop key customers with a structured approach - my expectations were more than fulfilled! I particularly liked the practical approach and the concise insights into the most important levers. The breadth of industries in the group of participants, the very good organisation and the evidence-based insights contributed positively to the seminar experience.
The group and individual work on current topics as well as the elaboration of the transfer work between the modules help to understand the theory and to put it into practice. I was also impressed by the technical and methodological competence of the lecturers. The sometimes controversial discussions with the participants and lecturers from all areas of business make the course lively and encourage lateral thinking in one's own work. Conclusion: highly recommended!
The intensive study program is recommended for all those who want to develop themselves further. I manage to enhance my personal professional profile and at the same time create measurable added value for my company. I have taken a lot with me personally and I am very motivated to apply what I have learned!
It is very important to me personally that I can create new ideas and approaches for my team and myself. We are currently experiencing many structural changes in sales, which is why I have chosen a course of study that deals with practical methods and deals with the current market challenges (dealing with digitalization and the multi-channel world). Break out of the daily work routine for once and benefit from other industry experiences!
For me personally, I learn above all new sales strategies, new theories and operational skills. These are very practical and I can quickly apply them in my job. What I particularly like about the intensive studies is that we have a good mix of different industries and the lecturers come from both research and practice. It's the mix that makes it special for me!
The lecturers were very successful in picking me up on my current level of knowledge, so that I was able to supplement the seminar contents meaningfully with my own experiences. The discussion of professional challenges was conducted in an open atmosphere and was consistently constructive. Above all, the exchange with the speakers and managers from different industries was valuable for me.
The intensive studies were very professionally organized and offered the perfect mixture of theory and practice. I particularly liked the fact that the theory was made very tangible with illustrative examples and that the reports from practice were given by people directly involved, thus creating concrete added value. With the tools I have learned, I am able to recognize tendencies and trends better and to measure and control future success.
I very much liked the further education at the University of St.Gallen because of the structured structure and the close practical relevance. Especially the practical orientation of the course was helpful for me to implement the new methods at FISBA AG. Through a structured post-processing of the individual blocks of the seminars in transfer work, I was able to immediately deepen and apply the newly learned knowledge.
It was a great experience and exposure to customer related topics. I highly appreciated the combination of theory, and practice, workshops, and presentations. Very close to our daily business.
Trainers were really open-minded, active, very interactive, easy to follow, enthusiastic, positive and good in performance. They had a very good knowledge.
Perfect! It was target-oriented and is an extreme help to expand the area of key account management. Thanks a lot. I received a lot of support in approaching planning and support in a more structured way.
The training was the most savety investment in time of crisis. The training was a real added value allowing me to reap immediate benefits! I want to thank Mepha for giving me this opportunity and my colleagues for sharing these rich experiences.
A perfect mix of theoretical lectures, industry-specific case studies, Buhler best practices, and workshops in which the concepts learned were applied.
This intensive seminar provides an optimal overview of current trends and the potential for the use of interactive media. Through the mixture of theory and practice, I was able to take away many impulses for my work.
The intensive study program for purchasing managers enables you to reflect on the ever faster changes in the global market and to develop quintessences in an academic and professional environment. This is also what the alumni stand for after the successful seminar.
The intensive course in Marketing Management provides an insight into strategic, visionary marketing. Here the influences on a company as well as the types of action on such situations are shown.
I can recommend this extremely practice-oriented course of study to all sales professionals or those who would like to become sales professionals. Experts from practice and science convey the latest sales findings in interactive lectures and exciting workshops. The discussions with students from other industries are also interesting.
A program that is perfectly adapted to the practice, which makes it possible to directly apply the things learned successfully in everyday life.
Since our intensive seminars are always fully booked, we recommend that you contact the tutor immediately. A reservation is an ideal way to secure a place without obligation, and in the meantime to make internal, organizational arrangements.
In the registration you will be asked about your desired billing address. The invoice can be sent to your home address or to the company. If you register a DAS, it is possible to stagger the total amount up to three installments.
Simply put, the relationship can be expressed in a small mathematical formula. CAS + CAS = DAS. This means that you will receive a Diploma of Advanced Studies from the University of St. Gallen after you have completed the exams in the respective CAS and submitted your diploma thesis.
In managerial training, we understand that you as a manager in your company appreciate a high degree of flexibility. We would like to offer this to you by giving you the opportunity to design your own path at the HSG. Basically, the CAS sales management takes place in the second half of the year, the CAS marketing management in the first half of the year. The intensive seminars in B2B take place twice a year, in spring and autumn. You can visit both CAS in one year, or split your stay over several years. In the meantime, you can e.g. Take time for your thesis.