Sales Executive HSG

Your Program Advisor

Anna Bouwer

Anna Bouwer

Tutor
Phone: +41 71 224 71 80
anna.bouwer@unisg.ch

The executive education diploma Sales Executive (DAS) of the University of St.Gallen (HSG) imparts current knowledge and practice-proven concepts in sales and customer management in a problem-related and application-oriented manner

Certificate

In 12 modules you can acquire the latest knowledge and developments in marketing management as well as communication and management. In addition, you will be asked to transfer what you have learned to your company during your intensive studies. After successfully completing the further education, you complete this 36-day course with a Diploma of Advanced Studies.

Goals

You will learn well-founded and up-to-date concepts, methods and instruments that will support you in your daily management work in sales and customer management. You will learn how to manage sales according to the latest findings and to implement success factors in a targeted manner. After successfully completing the course, you will graduate with a Sales Executive HSG diploma.

Your Benefit

In 12 modules, you will learn about the latest findings and developments in marketing and innovative concepts. In addition, you will be asked to transfer what you have learned to your company during the diploma course.

Participants

The course is aimed at experienced managers and young high potentials from sales and customer management in industrial, commercial and service companies. A first degree is not required.

Seminar dates

The next implementation will start with the modules of the HSG Intensive Studies Sales Management on 10 September 2019. The modules of the HSG Intensive Studies in Marketing Management will start on 7 January 2020. The preparation of the diploma thesis is individually and flexibly possible in parallel, between or after the study modules.

Sales Management

Module I (25.–27.08.2020): Strategic Sales Management
Module II (15–17.09.2020): Active Selling
Module III (06.–08.10.2020): Leading Sales
Module IV (10.–12.11.2020): Management of Sales Processes
Module V (01.–03.12.2020): Customer Types and Customer Segmentation
Module VI (12.–14.01.2021): Sales 4.0

Marketing Management

Module I (19.–21.01.2021): Market-oriented strategies for profitable growth
Module II (16.–18.02.2021): Marketing Intelligence
Module III (30.03.–01.04.2021): Performance and customer management
Module IV (27.–29.04.2021): Brand Management and Digital Marketing
Module V (25.–27.05.2021): Distribution and price
Module VI (22.–24.06.2021): Marketing Performance Management

Your Investment

Participation in the course costs a total of CHF 29,500 for 36 days of study (12 modules of 3 days each). This includes all documents, books, lunch and refreshments during breaks. Not included are the costs of travel to and from the course, accommodation, dinner and joint evening events.

Your Program Advisor

Anna Bouwer

Anna Bouwer

Tutor
Phone: +41 71 224 71 80
anna.bouwer@unisg.ch

With your application you will be involved in the planning phase at an early stage. The binding force only begins 6 weeks before the seminar starts.

With the non-binding reservation you secure one of the coveted places and will be informed shortly before overbooking.

Overview

Degree: Diploma of Advanced Studies (DAS-HSG) – combination of two intensive studies
ECTS Credits: 24
Start: 7. January 2020
Duration: 12 modules of 3 – 4 days
Location: St.Gallen
Target group: Managers and high potentials from sales and customer management in industrial, commercial and service companies
Investment: CHF 29'500.–

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Testimonials

FAQ

Since our intensive seminars are always fully booked, we recommend that you contact the tutor immediately. A reservation is an ideal way to secure a place without obligation, and in the meantime to make internal, organizational arrangements.

In the registration you will be asked about your desired billing address. The invoice can be sent to your home address or to the company. If you register a DAS, it is possible to stagger the total amount up to three installments.

Simply put, the relationship can be expressed in a small mathematical formula. CAS + CAS = DAS. This means that you will receive a Diploma of Advanced Studies from the University of St. Gallen after you have completed the exams in the respective CAS and submitted your diploma thesis. As soon as you complete CAS Sales Management, the addition “Sales Executive” is added to the title of the diploma.

In managerial training, we understand that you as a manager in your company appreciate a high degree of flexibility. We would like to offer this to you by giving you the opportunity to design your own path at the HSG. Basically, the CAS sales management takes place in the second half of the year, the CAS marketing management in the first half of the year. The intensive seminars in B2B take place twice a year, in spring and autumn. You can visit both CAS in one year, or split your stay over several years. In the meantime, you can e.g. Take time for your thesis.