Your Program Advisor
Learn to offer real added value instead of products or services and to sell it based on a needs-oriented argumentation
Upon successful participation you will receive a certificate from the University of St.Gallen and can have the intensive seminar credited as a module in the Intensive Sales Management (CAS) program.
In three seminar days you will acquire the latest knowledge and developments on the subject of processing the various customer groups. In addition, you will be asked to transfer what you have learned to your company during your intensive studies.
This executive education seminar is aimed at experienced managers and young high potentials from sales and customer management in industrial, trade and service companies. A first degree is not required.
In the end, sales success shows always “at the table” with the customer. The goal must be to strive for win-win situations without losing sight of the best possible result for one’s own company. Of course, negotiation strategy, tactics and skills play an important role in this. However, it is much more important to offer customers real added value instead of products or services and to sell them this added value on the basis of a needs-oriented argumentation.
- Value selling
- Direct sales
- Negotiation strategy and negotiation tactics
- Price Management
- Improving sales performance
Participation in this intensive seminar costs a total of CHF 3’900. This includes all documents, books, lunch and refreshments during breaks. Not included are the costs of travel to and from the seminar, accommodation, dinner and joint evening events.
Your Program Advisor
With your application you will be involved in the planning phase at an early stage. The binding force only begins 6 weeks before the seminar starts.
With the non-binding reservation you secure one of the coveted places and will be informed shortly before overbooking.
Start: 12 – 14 October 2021
Duration: 3 days
Target group: Experienced managers and young high potentials from marketing and customer management in industrial, trade and service companies
Investment: CHF 3'900.–
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