Intensive Seminar Active Selling

Your Program Advisor

Porträt Anna Bouwer

Anna Bouwer

Learn to offer real added value instead of products or services and to sell it based on a needs-oriented argumentation

Certificate

Upon successful participation you will receive a certificate from the University of St.Gallen and can have the intensive seminar credited as a module in the Intensive Sales Management (CAS) program.

Your Benefit

In three seminar days you will acquire the latest knowledge and developments on the subject of processing the various customer groups. In addition, you will be asked to transfer what you have learned to your company during your intensive studies.

Participants

This executive education seminar is aimed at experienced managers and young high potentials from sales and customer management in industrial, trade and service companies. A first degree is not required.

Goals

In the end, sales success shows always “at the table” with the customer. The goal must be to strive for win-win situations without losing sight of the best possible result for one’s own company. Of course, negotiation strategy, tactics and skills play an important role in this. However, it is much more important to offer customers real added value instead of products or services and to sell them this added value on the basis of a needs-oriented argumentation.

Content

  • Value selling
  • Direct sales
  • Negotiation strategy and negotiation tactics
  • Price Management
  • Improving sales performance

Your Investment

Participation in this intensive seminar costs a total of CHF 3’900. This includes all documents, books, lunch and refreshments during breaks. Not included are the costs of travel to and from the seminar, accommodation, dinner and joint evening events.

Your Program Advisor

Porträt Anna Bouwer

Anna Bouwer

With your application you will be involved in the planning phase at an early stage. The binding force only begins 6 weeks before the seminar starts.

With the non-binding reservation you secure one of the coveted places and will be informed shortly before overbooking.

Overview

Degree: Seminar Certificate
Start: 12 – 14 October 2021
Duration: 3 days
Location: St.Gallen
Target group: Experienced managers and young high potentials from marketing and customer management in industrial, trade and service companies
Investment: CHF 3'900.–

Related offers​

» More Comprehensive Solutions:
Related Intensive Studies

» Additional Impulses:
Related Intensive Seminars