Your Program Advisor
Realize potentials in B2B business
Upon successful participation in the Intensive Seminar B2B Marketing and Sales, you will receive a certificate from the University of St.Gallen and can also have the intensive seminar credited at a later date as a module in the HSG Intensive Studies Marketing and Customer Management in B2B (CAS).
In the Intensive Seminar B2B Marketing and Sales you will learn how to use your marketing budget effectively and efficiently and thus how to optimally use the market potential of your company through marketing and sales. Consistent market and customer orientation are the basis for successful market development. The compact program with speakers from science and practice not only provides an application-oriented overview, but also offers concrete new impulses for marketing and sales in your company. The intensive seminar offers enough space to discuss and develop ideas with the experienced speakers and other participants.
Motivated managers and employees from the marketing and sales departments who work in the B2B business and are responsible for market and customer-related concepts, relevant decisions and their implementation.
The special features of business-to-business (B2B) business place high demands on marketing and sales. Today, successful suppliers differentiate themselves through customer-related services that offer real added value in cooperation with the various contact persons on the customer side. In five days, you will be given the necessary knowledge in a compact form to differentiate yourself from your competitors.
The main topics of the intensive seminar B2B Marketing and Sales are
- Ensuring long-term success in B2B business: Six points of successful B2B marketing
- Performance and price management: the management of performance and consideration
- Sales and customer management: the right way to the customer
- B2B communication: being perceived in a target- and customer-oriented manner
- Marketing controlling and implementation: control lever of B2B success
Conditions of Admission
Admission is at the discretion of the director of studies. Attention is paid both to the professional career and to the education and further training completed. An academic university or university of applied sciences degree is not required.
Participation in this intensive seminar costs a total of CHF 5’950. This includes all documents, books, lunch and refreshments during breaks. Not included are the costs of travel to and from the seminar, accommodation, dinner and joint evening events.
Your Program Advisor
With your application you will be involved in the planning phase at an early stage. The binding force only begins 6 weeks before the seminar starts.
With the non-binding reservation you secure one of the coveted places and will be informed shortly before overbooking.
Start: 28 September 2020
Duration: 5 days
Location: Weiterbildungszentrum Holzweid, St.Gallen
Target group: Managing directors, marketing and sales managers, sales and (key) account managers, product or project managers who are active in B2B business
Investment: CHF 5'950.–
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As I have primarily been trained in veterinary medicine, I was looking for an opportunity to further my education in B2B marketing as the new business unit manager of my department. At the HSG, teaching is practice-oriented. However, scientific findings are also incorporated in equal parts. The exchange with representatives of sales departments in other industries and the experienced lecturers is also very helpful for the development and implementation of ideas.
The HSG's intensive seminar 'B2B Marketing and Sales' offers a methodically holistic further education with an extremely strong practical orientation and remarkably competent lecturers. The choice of topics and the depth of treatment corresponded exactly to my expectations - namely to professionalize marketing and sales in one's own company on a scientific basis and to develop, reflect and implement concrete solutions in the company.
Should the clarifications take a longer time, we recommend that you register provisionally (online reservation). Until the limit of participants is reached, we will keep a place free for you without obligation and inform you before we assign it to someone else.
Yes, the Intensive Seminar B2B Marketing and Sales can also be extended at a later date to the certificate Marketing and Customer Management in B2B (CAS) by completing the two modules “Excellence in Key Account Management” and “Management of Sales Processes” and by writing a project thesis.
If you have missed a lecture or study block (due to illness, military service, professional obligations, etc.), you can make up for it free of charge in the following year, provided there is a comparable offer.
No specific technical, professional or university education is required for the Intensive Seminar B2B Marketing and Sales. A first degree is not required. However, in order for relevant topics to be dealt with in sufficient depth and worked on in a group, it has proven to be useful if the participants have practical experience in marketing and ideally demonstrate this in a management position.
The sender is of central importance for the recognition of the degree: the University of St.Gallen is one of the leaders in business education. You will receive a personal seminar and performance certificate for participation in the intensive seminar B2B Marketing and Sales and have the opportunity to acquire the CAS Marketing and Customer Management in B2B from the University of St.Gallen. With the Bologna reform, further education degrees were divided into three levels:
Certificate of Advanced Studies (CAS): 12 ECTS credits
Diploma of Advanced Studies (DAS): 30 ECTS credits
For further information about eMBA/MBA please contact us personally.
Yes, the language is basically German. Passive knowledge of English (reading and listening) is an advantage, as documents or parts of lectures can be in English.
On request, we will be happy to name some participants (e.g. from your industry) who you can contact.
All documents and examinations as well as break meals and lunch are included in the tuition fees. If necessary, additional costs for overnight stays, parking fees and evening meals are incurred.