Intensive Seminar Brand Leadership

Your Program Advisor

Severin Lienhard

Severin Lienhard

Tutor
Phone: +41 71 224 29 47
severin.lienhard@unisg.ch

Brand leadership or brand management is an aspect under which corporate management or the positioning of services/products can be designed and their effects on the market assessed

Certificate

Upon successful participation you will receive a certificate from the University of St.Gallen and can have the intensive seminar credited as a module in the HSG Intensive Program in Communication and Management (CAS).

Your Benefit

A strong brand is considered an important differentiation factor in saturated markets and accordingly generates corporate value. Furthermore, brands have a strategic character, as they form the basis for further communication, distribution, product and pricing policy measures. Brands must not be static, but must continuously adapt to their environment and the company’s various stakeholders.

Participants in the intensive seminar “Brand Management” will deal with the differentiation power of brands, discuss areas of application of different brand architectures and learn about tried and tested concepts for anchoring the brand more firmly with consumers. The goal of brand management must be to create both brand awareness and brand preferences through a unique and relevant brand image. Since employees play a decisive role in shaping the perception of a brand, the intensive seminar also deals with concepts of Behavioral Branding.

In 4 seminar days you will learn about the latest findings and developments in brand management. You will also be asked to transfer what you have learned to your company during the intensive seminar.

Participants

The study programme is aimed at experienced managers and young high potentials from marketing and customer management in industrial, trade and service companies. A first degree is not required.

Goals

This intensive seminar teaches the basics of brand management so that you can anchor your company sustainably in the minds of current and potential customers.

Content

  • Brand value and brand strategies
  • Brand communication
  • Brand forms and types
  • Strategy and technique of brand management
  • Brand communication in a post-digital world
  • Brand management in advertising
  • Auditive brand management
  • Archetypical brand management
  • Visual brand management and corporate design

Your Investment

Participation in this intensive seminar costs a total of CHF 4’950.– (4 days). This includes all documents, books, lunch and refreshments during breaks. Not included are the costs for travel to and from the seminar, accommodation, dinner and joint evening events.

Your Program Advisor

Severin Lienhard

Severin Lienhard

Tutor
Phone: +41 71 224 29 47
severin.lienhard@unisg.ch

With your application you will be involved in the planning phase at an early stage. The binding force only begins 6 weeks before the seminar starts.

With the non-binding reservation you secure one of the coveted places and will be informed shortly before overbooking.

Overview

Degree: Seminar Certificate
Start: 16 – 19 March 2020
Duration: 4 days
Location: St.Gallen
Target group: Experienced managers and young high potentials from marketing and customer management in industrial, trade and service companies (also without first degree)
Investment: CHF 4'950.–

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