Your Program Advisor
Form in our seminar relevant knowledge about the basic principles of marketing to form the basis for a successful marketing management in your company.
Upon successful participation you will receive a certificate from the University of St.Gallen and can have the intensive seminar credited as a module in the intensive study Marketing Management.
This intensive seminar shows how you can realize new growth opportunities for your company through adjustments in customer acquisition, customer retention, service innovation and service maintenance.
- Market-oriented basic orientation of the company
- strategic marketing
- Task oriented approach
- Customer acquisition and retention
- Market introduction of innovation and performance maintenance
In three seminar days you will get to know the task-oriented approach, which helps you to identify new growth opportunities.
In recent years, the focus of companies on their markets and customers has become more important again. However, it is not only about customer satisfaction as an end in itself – it is much more important to develop and maintain profitable businesses together with the customers. This intensive seminar shows how market-oriented corporate management contributes to profitable growth. The central component is the task-oriented approach.
Participants learn how to structure attractive growth opportunities in the four core tasks of customer acquisition, customer loyalty, service innovation and service maintenance (outside-in) and how to align these with their own competencies (inside-out). The marketing strategy is thus based on company-specific focal points in the core task profile, which in turn must be implemented through an adequate marketing mix.
In order to be successful, a Customer Centric Company must also continuously align its employees with the market and customers. Because the implementation of a market-oriented corporate policy begins with the employees.
The course is aimed at experienced managers and young high potentials from marketing and customer management in industrial, commercial and service companies. A first degree is not required.
Participation in this intensive seminar costs a total of CHF 3’900. This includes all documents, books and refreshments during breaks. This includes all documents, books, lunch and refreshments during breaks. Not included are the costs of travel to and from the seminar, accommodation, dinner and joint evening events.
Your Program Advisor
With your application you will be involved in the planning phase at an early stage. The binding force only begins 6 weeks before the seminar starts.
With the non-binding reservation you secure one of the coveted places and will be informed shortly before overbooking.
Start: 19 – 21 January 2021
Duration: 3 days
Target group: Experienced managers and young high potentials from marketing and customer management in industrial, commercial and service companies (also without first degree)
Investment: CHF 3'900.–
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