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Intensive Seminar Marketing Controlling

Your Program Advisor

Porträt Alexander Tombach

Alexander Tombach

Tutor
Phone: +41 71 224 71 53
alexander.tombach@unisg.ch

Get to know strategic instruments of controlling and budgeting of marketing activities for your company in the seminar Marketing Controlling

Certificate

Upon successful participation you will receive a certificate from the University of St.Gallen and can have the intensive seminar credited as a module in the HSG Intensive Studies Marketing Management (CAS) or for one of the seminars offered by our partner, the Controller Institute at WU Vienna.

Your Benefit

In three seminar days you will learn about the latest findings and developments in marketing controlling. In addition, you will be asked to transfer what you have learned to your company during the intensive seminar.

Participants

The course is aimed at experienced managers and young high potentials from marketing and customer management in industrial, commercial and service companies. A first degree is not required.

Goals

Managers are increasingly faced with the challenge of ensuring the effectiveness and efficiency of market-oriented corporate management. In addition, the pressure on marketing managers to justify themselves is increasing, as the question of “what’s the point?” is being asked more and more frequently, especially in economically difficult times. The content of this intensive seminar focuses on ensuring an effective control loop of targeted marketing and sales planning, appropriate budgeting and efficient controlling. In addition to strategic aspects of marketing controlling as well as an effectiveness and efficiency control of marketing instruments, participants will intensively deal with the definition, selection and measurement of strategy-oriented marketing and sales key figures by developing the basic features of a marketing cockpit for their own organization.

Content

  • Marketing Controlling
  • Efficient and effective marketing
  • Marketing effectiveness (Return on Marketing)
  • Strategic marketing controlling
  • Advertising and marketing controlling
  • Controlling of online marketing and social media
  • Marketing cockpit

Your Investment

Participation in this intensive seminar costs a total of CHF 3,900.–, which includes all documents, books, lunch and refreshments during breaks. Not included are the costs of travel to and from the seminar, accommodation, dinner and joint evening events.

Your Program Advisor

Porträt Alexander Tombach

Alexander Tombach

Tutor
Phone: +41 71 224 71 53
alexander.tombach@unisg.ch

With your application you will be involved in the planning phase at an early stage. The binding force only begins 6 weeks before the seminar starts.

With the non-binding reservation you secure one of the coveted places and will be informed shortly before overbooking.

Overview

Degree: Seminar Certificate
Start: 28 – 30 June 2022
Duration: 3 days
Location: St.Gallen
Target group: Experienced managers and young high potentials from marketing and customer management in industrial, trade and service companies
Investment: CHF 3'900.–

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