Your Program Advisor
In our intensive seminar Product Management you will learn relevant procedures for the optimal design of services and prices.
Upon successful participation you will receive a certificate from the University of St.Gallen and can have the intensive seminar credited as a module in the intensive study program Marketing Management (CAS).
In three seminar days you will acquire the latest knowledge and developments in the field of product management. In addition, you will be asked to transfer what you have learned to your company during your intensive studies.
The course is aimed at experienced managers and young high potentials from marketing and customer management in industrial, commercial and service companies. A first degree is not required.
Companies should set up and structure their services in such a way that they can be uniquely positioned in the market and meet the demands of attractive customers. Services often contain different components, which have to be selected and weighted. On this basis, the optimal pricing procedure should be identified and applied in the context of pricing.
This intensive seminar focuses on active product management, which includes the optimal design of services and prices. Participants learn how to design and market attractive services. They will learn about different methods of pricing and the optimal communication of services and prices.
- Product Management
- Service systems and structuring of services
- Standardization vs. differentiation
- Communication and commercialisation of complex services
- Tangible performance design
- Active price management
Participation in this intensive seminar costs a total of CHF 3’900. This includes all documents, books, lunch and refreshments during breaks. Not included are the costs of travel to and from the seminar, accommodation, dinner and joint evening events.
Your Program Advisor
With your application you will be involved in the planning phase at an early stage. The binding force only begins 6 weeks before the seminar starts.
With the non-binding reservation you secure one of the coveted places and will be informed shortly before overbooking.
Start: 29 – 31 March 2022
Duration: 3 days
Target group: Experienced managers and young high potentials from marketing and customer management in industrial, trade and service companies
Investment: CHF 3'900.–
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