Intensive Seminar Product Management

Your Program Advisor

Porträt Alexander Tombach

Alexander Tombach

Tutor
Phone: +41 71 224 71 53
alexander.tombach@unisg.ch

In our intensive seminar Product Management you will learn relevant procedures for the optimal design of services and prices.

Certificate

Upon successful participation you will receive a certificate from the University of St.Gallen and can have the intensive seminar credited as a module in the intensive study program Marketing Management (CAS).

Your Benefit

In three seminar days you will acquire the latest knowledge and developments in the field of product management. In addition, you will be asked to transfer what you have learned to your company during your intensive studies.

Participants

The course is aimed at experienced managers and young high potentials from marketing and customer management in industrial, commercial and service companies. A first degree is not required.

Goals

Companies should set up and structure their services in such a way that they can be uniquely positioned in the market and meet the demands of attractive customers. Services often contain different components, which have to be selected and weighted. On this basis, the optimal pricing procedure should be identified and applied in the context of pricing.

This intensive seminar focuses on active product management, which includes the optimal design of services and prices. Participants learn how to design and market attractive services. They will learn about different methods of pricing and the optimal communication of services and prices.

Content

  • Product Management
  • Service systems and structuring of services
  • Standardization vs. differentiation
  • Communication and commercialisation of complex services
  • Tangible performance design
  • Active price management

Your Investment

Participation in this intensive seminar costs a total of CHF 3’900. This includes all documents, books, lunch and refreshments during breaks. Not included are the costs of travel to and from the seminar, accommodation, dinner and joint evening events.

Your Program Advisor

Porträt Alexander Tombach

Alexander Tombach

Tutor
Phone: +41 71 224 71 53
alexander.tombach@unisg.ch

With your application you will be involved in the planning phase at an early stage. The binding force only begins 6 weeks before the seminar starts.

With the non-binding reservation you secure one of the coveted places and will be informed shortly before overbooking.

Overview

Degreee: Seminar certificate
Start: 29 – 31 March 2022
Duration: 3 days
Location: St.Gallen
Target group: Experienced managers and young high potentials from marketing and customer management in industrial, trade and service companies
Investment: CHF 3'900.–

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