Principles of our Executive Education

The IMC– a place of inspiration that stimulates you to think

Decisive for our success in executive education at the Institute for Marketing and Customer Insight (IMC) at the University of St.Gallen (HSG) are the holistic view of problems, orientation towards the reality of the markets, relevance of the contents, competent instructors, intensive interaction with the participants and new approaches for an efficient transfer of learning into practice.

The courses have a modular structure and offer different seminars that can be booked individually. The individual seminars attended can also be credited to a certificate (CAS) or diploma (DAS) degree at a later date. You will receive an officially recognised certificate from the University of St.Gallen for all the training courses you have attended. Our lecturers are lecturers from the University of St.Gallen and other renowned international business schools as well as personalities with proven practical experience. The HSG is known worldwide for its forward-looking research and unique practical orientation.

Since its foundation in 1957, the Institute for Marketing and Customer Insight (IMC-HSG) has been offering various further education programs. In order to offer you as an executive an outstanding learning experience, we integrate the experiences and expectations of the participants into our training courses and continuously develop them further in close cooperation with the Executive School of Management, Technology and Law of the University of St.Gallen (HSG).

Our quality standards

At the Institute of Marketing you will obtain a degree of the highest quality. For this reason, we demand active cooperation and high motivation from our students in the further education courses. What we expect, we also give back. Learn more about our quality standards here.

From professionals for professionals

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Open and neutral consulting on our training courses.

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Ensuring optimal and holistic learning progress.

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Intensive, open and cross-sector exchange of experience.

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Practical relevance

Practice-oriented executive education and solution-oriented mediation.

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Continuous development of the topics through our own highly topical research.

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IfM-HSG Alumni

Building and promoting professional and personal networks.

Advice: All those interested in further training are given open and neutral advice. With our experience we support you in finding the right program for your goals.

Methodology: Optimal and holistic learning progress is ensured by a variety of methods in the form of lectures and practical presentations, case study work, behavioural training, group exercises, interactive plenary discussions for the exchange of experiences, project work and transfer work for your own implementation.

Exchange: Learning and change processes require intensive discussions and individual reflection on one’s own concepts and personal actions. Our seminars offer the optimal framework for an intensive, open and cross-industry exchange of experiences. Our experience shows that a mix of industries, functions and age groups creates a stimulating and efficient learning environment.

Practical relevance: Our theories, concepts and ideas are based on practical problems, are scientifically sound and are taught in a solution-oriented manner. We measure the impact of our further training courses by the transfer into practice.

Research: Thanks to our own research on the topics of marketing, communication, sales and purchasing, we continuously develop the learning content and can thus prepare you for current and future challenges in professional life.

IfM-HSG Alumni: Networking has to be learned – cultivating and maintaining contacts is our motto. Thanks to our IfM-HSG Alumni Community, our graduates have the opportunity to network with top-class managers and lecturers and to receive advice on their next career steps. Supporting our alumni even after their further education is very important to us.