Marketing Review St. Gallen

Marketing Journal for Theory and Practice

Iris Schmutz Redaktionsleitung der Marketing Review St.Gallen

Our editorial manager Iris Schmutz will be happy to answer any questions you may have.

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About us

Marketing Review St.Gallen highlights current marketing topics from the perspective of theory and practice. Business executives report on concrete experiences and strategies from everyday business. Scientists from leading European universities publish their latest findings in a way that is easy to read for practitioners.

Our mission

Marketing Review St.Gallen has pursued the goal of promoting the exchange between theory and practice in marketing for more than two decades. All submitted articles are subject to a double blind review process: Each entry is assessed anonymously by a scientist and a manager from corporate practice. The feedback from our reviewers leads to selection and improvement of the submitted contributions.

Publisher

Prof. Dr. Thomas Bieger

Is full professor of business administration with special emphasis on the tourism industry and heads the Institute for Public Services and Tourism at the University of St.Gallen. 2010–2020 Rector of the University of St.Gallen.

Prof. Dr. Dennis Herhausen

Is Professor of Digital Marketing at the KEDGE Business School in Marseille as well as private lecturer and associate lecturer in Marketing at the University of St.Gallen.

Prof. Dr. Andreas Herrmann

Is Full Professor of Business Administration with special emphasis on methodology at the University of St.Gallen and Director of the Institute for Customer Insight there.

Prof. Dr. Christian Hildebrand

Is Full Professor of Business Administration with special emphasis on Marketing at the University of St.Gallen and Director of the Institute of Marketing.

Prof. Dr. Sven Reinecke

Is Managing Director of the Institute of Marketing and Titular Professor of Business Administration with special emphasis on marketing at the University of St.Gallen.

Prof. Dr. Thomas Rudolph

Is full professor of business administration with special emphasis on marketing at the University of St.Gallen. He is Director of the Institute for Retail Management at the University of St.Gallen, where the Gottlieb Duttweiler Chair of International Retail Management and the Retail-Lab are located.

Prof. Dr. Christian Schmitz

Is full professor for business administration with special focus on sales management and holds a chair in the Sales Management Department of the Ruhr-University Bochum as well as a lecturer for sales and B2B marketing at the University of St.Gallen.

Prof. Dr. Marcus Schögel

Is titular professor of business administration with special emphasis on marketing at the University of St.Gallen

Prof. Dr. Dr. h.c. Torsten Tomczak

Is full professor of business administration with special emphasis on marketing at the University of St.Gallen and director of the Institute for Customer Insight there.

Prof. Dr. Dirk Zupancic

Is lecturer at the University of St.Gallen and President of the German Graduate School of Management and Law in Heilbronn/Germany.

Advisory Board (Status: December 2019)

Prof. Dr. Dr. h.c. Klaus Backhaus (Berlin), Prof. Dr. Hans H. Bauer (Mannheim), Dr. Hans-Jürg Bernet, Prof. Dr. Manfred Bruhn (Basel), Prof. Dr. Christoph Burmann (Bremen), Prof. Dr. Dr. h.c. Hermann Diller (Nürnberg), Prof. Dr. Franz-Rudolf Esch (Oestrich-Winkel), Prof. Dr. Jürgen Häusler, Prof. Dr. Manfred Krafft (Münster), Dr. Michael Löffler, Dr. Dominique von Matt, Prof. Dr. Dr. h.c. Heribert Meffert (Münster), Prof. Dr. Anton Meyer (München), Dr. Michael Reinhold.