Privacy Policy & General Legal Information

General legal information

The use of our documents available online is subject to copyright. We do not assume any liability for the topicality and correctness of the information provided.

Consent
Please read the following statements carefully. By accessing the website of the University of St.Gallen and its institutes (hereinafter: University), you declare that you have understood and accept the following legal information.

If parts of this text do not or no longer comply with the applicable legal situation, the content and validity of the remaining parts of the document shall remain unaffected.

Copyright
All online documents and web pages as well as their parts are protected by copyright and may only be copied and printed for private, scientific and non-commercial use.

Without the prior written consent of the University of St.Gallen, the documents and web pages as well as their parts may not be reproduced or stored on other servers, fed into newsgroups or online services or saved on a CD-ROM or any other data carrier. This applies in particular to the University logo.

Caching in a cache or on a proxy server to optimise access speed is permitted.

Quoting the documents and web pages with correct reference as well as setting links to our website is expressly permitted. HSG, Assessment-Stufe, Kontextstudium are registered trademarks of the University of St.Gallen in Switzerland and/or other countries.

Disclaimer
The University of St.Gallen accepts no responsibility for the topicality, correctness, completeness and quality of the information provided. The University of St.Gallen expressly reserves the right to change the information at any time and without prior notice.

Liability claims against the University of St.Gallen for damages of a material or immaterial nature arising from access to or use or non-use of the published information, through misuse of the connection or through technical faults, are excluded to the extent permitted by law.

The University of St.Gallen has not checked third-party websites, i.e. websites not located on its servers or within its sphere of influence, which may be linked to this website via hyperlinks, and does not accept any responsibility for their content, the products, services or other offers provided on them.

Privacy policy

Personal data (hereinafter referred to as “data”) are processed by us only as necessary and for the purpose of providing a functional and user-friendly website, including its contents and the services offered there.

This data protection declaration is subject to Swiss law. In areas where the University of St. Gallen (hereinafter “HSG”) acts as a public body, within the meaning of Art. 1 Abs. 1 Bst. h of the Data Protection Act of the Canton of St. Gallen (hereinafter “DSG-SG”), the DSG-SG applies. In contrast, in those areas where the HSG does not fulfil any state tasks, the Federal Data Protection Act (hereinafter “DPA”) shall apply. Where applicable, provisions of the European Union (hereinafter “EU”), in particular the EU General Data Protection Regulation (hereinafter “GDPR”) shall also be taken into account.

With the following data protection declaration, we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide either alone or jointly with others on the purposes and means of the processing. In addition, we inform you below about the third-party components we use for optimisation purposes and to increase the quality of use, insofar as third parties process data under their own responsibility.

Our privacy policy is structured as follows:

I. Information about us as the responsible party
II. Rights of users and data subjects
III. Information on data processing

I. Information about us as the responsible party

The responsible provider of this website in terms of data protection law is:

Institute for Marketing and Customer Insight at the University of St.Gallen
Dufourstrasse 40a
CH-9000 St. Gallen

Phone: +41 (0)71 224 28 55
E-Mail: imchsg@unisg.ch

II. Rights of users and data subjects

With regard to the data processing described in more detail below, users and data subjects have the right to

  • confirmation as to whether data concerning them are being processed; information on the data processed; further information on the data processing and copies of the data;
  • rectification or completion of inaccurate or incomplete data;
  • to erasure of the data relating to them without delay or, alternatively, where further processing is necessary, to restriction of processing;
  • to report data protection violations to the Data Protection Office of the Canton of St. Gallen, Government Building, 9001 St. Gallen (https://www.sg.ch/sicherheit/datenschutz.html). If the GDPR applies, there is a right of appeal to the competent data protection supervisory authority.

Furthermore, the provider is obliged to inform all recipients to whom data has been disclosed by the provider of any correction or deletion of data or restriction of processing. However, this obligation does not exist insofar as this notification is impossible or involves a disproportionate effort. Irrespective of this, the user has a right to information about these recipients.

Users and data subjects have the right to object to the future processing of data concerning them, provided that the data are processed by the provider in accordance with legitimate interests or consent. In particular, an objection to the processing of data for the purpose of direct marketing is admissible.

III. Information on data processing

Your data processed when using our website will be deleted or blocked as soon as the purpose of the storage no longer applies, the deletion of the data does not conflict with any statutory retention obligations and no other information is provided below on individual processing procedures.

Data collected
When collecting and processing personal data, we comply with the legal requirements of the applicable data protection laws. The legal basis is Art. 6 Abs. 2 of the Data Protection Act of the Canton of St. Gallen and Art. 13 Abs. 1 of the Federal Data Protection Act (DSG) or, where applicable, Art. 6 Abs. 1 lit. b and f of the EU Data Protection Regulation.

Contact details are used for marketing purposes for sending event information by post. The legal basis for this is the legitimate interests according to Art. 13 Abs. 1 of the Federal Data Protection Act (DSG) or, where applicable, Art. 6 Abs. 1 lit. f of the EU-DSGVO. You can object to this data processing for the purpose of direct advertising at any time.

Server data
For technical reasons, in particular to ensure a secure and stable internet presence, data is transmitted by your internet browser to us or to our web space provider. These so-called server log files are used to collect, among other things, the type and version of your internet browser, the operating system, the website from which you accessed our website (referrer URL), the website(s) of our website that you visit, the date and time of the respective access as well as the IP address of the internet connection from which the use of our website takes place.

The data collected in this way is stored temporarily, but not together with other data about you.

This storage is based on our legitimate overriding interests Our legitimate interest lies in the improvement, stability, functionality and security of our website.

The data is regularly deleted unless further retention is required for evidentiary purposes. Otherwise, the data is exempt from deletion in whole or in part until the final clarification of an incident.

Cookies
a) Session-Cookies

We use so-called cookies with our website. Cookies are small text files or other storage technologies that are placed and stored on your end device by the internet browser you use. These cookies process certain information about you on an individual basis, such as your browser or location data or your IP address.

This processing makes our website more user-friendly, effective and secure, as the processing enables, for example, the reproduction of our website in different languages or the offer of a shopping cart function.

The legal basis for this processing is the contractual relationship, insofar as this cookie data is processed for the purpose of initiating or executing a contract.

If the processing does not serve to initiate or execute a contract, our legitimate interest lies in improving the functionality of our website.

When you close your internet browser, these session cookies are deleted.

b) Third-party cookies

Where applicable, cookies from partner companies with which we cooperate for the purpose of advertising, analysis or the functionalities of our website are also used with our website.

Please refer to the following information for details on this, in particular the purposes and legal bases of the processing of such third-party cookies.

c) Removal option

You can prevent or restrict the installation of cookies by setting your internet browser. You can also delete cookies that have already been stored at any time. However, the steps and measures required for this depend on your specific Internet browser used. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. In the case of so-called Flash cookies, however, processing cannot be prevented via the browser settings. Instead, you must change the settings of your Flash player. The steps and measures required for this also depend on the specific Flash player you use. If you have any questions, please also use the help function or documentation of your Flash player or contact the manufacturer or user support.

However, if you prevent or restrict the installation of cookies, this may mean that not all functions of our website can be fully used.

Newsletter
If you register for our free newsletter, the data you requested for this purpose, i.e. your e-mail address and your name, will be transmitted to us. At the same time, we store the IP address of the internet connection from which you access our website as well as the date and time of your registration. During the further registration process, we will ask for your consent to send you the newsletter, describe the content in detail and refer to this data protection declaration. We use the data collected in this process exclusively for sending the newsletter – it is therefore not passed on to third parties in particular.

The legal basis for this is either your consent or your user, participant or contractual relationship with us.

You can unsubscribe from the newsletter at any time by clicking on the link provided in every newsletter email, by emailing felix.maier@unisg.ch or by sending a message to the contact details provided in the imprint.

Contact requests / contact possibility
If you contact us via the contact form or e-mail, the data you provide will be used to process your enquiry. The provision of the data is necessary for the processing and answering of your enquiry – without their provision we cannot answer your enquiry or at best only to a limited extent.

The legal basis for this processing is the execution and fulfilment of the contract.

Your data will be deleted as soon as your enquiry has been conclusively answered and there are no legal obligations to retain the data, e.g. in the case of subsequent contract processing.

Google Analytics
We use Google Analytics on our website. This is a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Through certification under the EU-US Privacy Shield, Google guarantees to maintain a level of data protection equivalent to Swiss and European data protection law.

The Google Analytics service is used to analyse the usage behaviour of our website. The legal basis is our legitimate overriding interests. Our legitimate interest lies in the analysis, optimisation and economic operation of our website.

Usage and user-related information, such as IP address, location, time or frequency of visits to our website, is transmitted to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymisation function. This function allows Google to truncate the IP address within the EU or EEA.

The data collected in this way will in turn be used by Google to provide us with an evaluation of visits to our website and of the usage activities there. This data may also be used to provide other services related to the use of our website and the use of the internet.

Google states that it does not link your IP address with other data. Google also provides further information on data protection law at https://www.google.com/intl/de/policies/privacy/partners, including information on how to prevent the use of data.

In addition, Google offers a so-called deactivation add-on at https://tools.google.com/dlpage/gaoptout?hl=de along with further information on this. This add-on can be installed with the most common internet browsers and offers you further control over the data that Google collects when you visit our website. The add-on informs the JavaScript (ga.js) of Google Analytics that information about your visit to our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analytics services. Of course, you can also find out whether and which other web analytics services we use in this privacy policy.

YouTube
We use YouTube on our website. This is a video portal of YouTube LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA, hereinafter referred to as “YouTube”.

YouTube is a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA.

By being certified under the EU-US Privacy Shield, Google, and thus also its subsidiary YouTube, guarantees to comply with a level of data protection equivalent to Swiss and European data protection law.

We use YouTube in connection with the “extended data protection mode” function to be able to show you videos. The legal basis is our legitimate overriding interests. Our legitimate interest lies in improving the quality of our website. According to YouTube, the “enhanced data protection mode” function means that the data described in more detail below is only transmitted to the YouTube server when you actually start a video.

Without this “enhanced data protection”, a connection to the YouTube server in the USA is established as soon as you call up one of our Internet pages on which a YouTube video is embedded.

This connection is necessary in order to be able to display the respective video on our website via your internet browser. In the course of this, YouTube will at least record and process your IP address, the date and time and the website you visited. In addition, a connection to Google’s “DoubleClick” advertising network is established.

If you are logged into YouTube at the same time, YouTube will assign the connection information to your YouTube account. If you would like to prevent this, you must either log out of YouTube before visiting our website or make the appropriate settings in your YouTube user account.

For the purpose of functionality and to analyse user behaviour, YouTube permanently stores cookies on your end device via your internet browser. If you do not agree to this processing, you have the option of preventing the storage of cookies by making a setting in your internet browser. You can find more information on this above under “Cookies”.

Google provides further information on the collection and use of data as well as your rights and protection options in this regard in the data protection notices available at https://policies.google.com/privacy.

MailChimp – Newsletter
We offer you the opportunity to subscribe to our free newsletter via our website.

We use MailChimp, a service of The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA, hereinafter referred to as “The Rocket Science Group”, to send newsletters.

Through the certification according to the EU-US Privacy Shield, The Rocket Science Group guarantees to comply with a level of data protection equivalent to Swiss and European data protection law. In addition, The Rocket Science Group offers further data protection information at http://mailchimp.com/legal/privacy/.

If you register for our newsletter, the data requested during the registration process, such as your e-mail address and your name, will be processed by The Rocket Science Group. In addition, your IP address and the date and time of your registration will be stored. In the course of the further registration process, your consent to the sending of the newsletter is obtained, the content is specifically described and reference is made to this data protection declaration.

The newsletter subsequently sent via The Rocket Science Group also contains a so-called tracking pixel, also known as a “web beacon”. With the help of this tracking pixel, we can evaluate whether and when you have read our newsletter and whether you have followed any links contained in the newsletter. In addition to other technical data, such as the data of your IT system and your IP address, the processed data is stored so that we can optimise our newsletter offer and respond to the wishes of our readers. The data is therefore collected to increase the quality and attractiveness of our newsletter offer.

The legal basis for sending the newsletter and the analysis are our legitimate overriding interests as well as your consent or your user, participant or contractual relationship with us.

You can revoke your consent to receive the newsletter and unsubscribe at any time. You can revoke or unsubscribe by clicking on the link provided in every newsletter email, by sending an email to felix.maier@unisg.ch or by sending a message to the contact details provided in the imprint.

Google AdWords with Conversion-Tracking
In our website, we use the advertising component Google AdWords and the so-called conversion tracking. This is a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA.

Through certification under the EU-US Privacy Shield, Google guarantees to maintain a level of data protection equivalent to Swiss and European data protection law.

We use conversion tracking for the targeted advertising of our offer. The legal basis is our legitimate overriding interests. Our legitimate interest lies in the analysis, optimisation and economic operation of our website.

If you click on an ad placed by Google, the conversion tracking we use saves a cookie on your terminal device. These so-called conversion cookies lose their validity after 30 days and do not serve to identify you personally.

If the cookie is still valid and you visit a particular page of our website, both we and Google can evaluate the fact that you have clicked on one of our advertisements placed on Google and that you have subsequently been redirected to our website.

Google uses the information collected in this way to create statistics for us about visits to our website. In addition, we receive information about the number of users who have clicked on our ad(s) and about the pages of our website that were subsequently accessed. However, neither we nor third parties who also use Google AdWords will be able to identify you in this way.

You can also prevent or restrict the installation of cookies through the corresponding settings of your internet browser. At the same time, you can delete cookies that have already been stored at any time. However, the steps and measures required for this depend on your specific Internet browser used. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support.

Furthermore, Google also offers
https://services.google.com/sitestats/de.html
http://www.google.com/policies/technologies/ads/
http://www.google.de/policies/privacy/
for further information on this topic and in particular on the possibilities of preventing the use of data.

Google Remarketing or „Similar Target Groups“-Component by Google
We use the remarketing or “similar target groups” function on our website. This is a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA.

By being certified under the EU-US Privacy Shield, Google guarantees to maintain a level of data protection equivalent to Swiss and European data protection law.

We use this feature to serve interest-based, personalized advertising on third-party websites that also participate in Google’s advertising network.

The legal basis is our legitimate overriding interests. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

To enable this advertising service, Google stores a cookie with a numerical sequence on your terminal device during your visit to our website via your internet browser. This cookie records both your visit and the use of our website in anonymized form. However, personal data is not passed on. If you subsequently visit the website of a third party that also uses the Google advertising network, advertisements may appear that relate to our website or our offers there.

To permanently disable this function, Google offers a browser plugin for the most common Internet browsers via https://www.google.com/settings/ads/plugin.

Likewise, the use of cookies from certain providers can be deactivated by opting out via http://www.youronlinechoices.com/uk/your-ad-choices or http://www.networkadvertising.org/choices/, for example.

Through cross-device marketing, Google may be able to track your usage behavior across multiple devices, so that you may be shown interest-based, personalized advertising even if you switch devices. However, this requires that you have consented to the linking of your browsing history with your existing Google account.

Google offers further information on Google Remarketing at http://www.google.com/privacy/ads/.

This data protection declaration is based, in a partially modified form, on the model data protection declaration of the law firm Weiß & Partner.