Prof. Dr. Sven Reinecke

Director of the Institute for Marketing and Customer Insight (IMC-HSG)

Prof. Dr. Sven Reinecke

Academic Functions

  • Associate professor of business administration and marketing at the University of St.Gallen (HSG)
  • Head of the excellence program „Best Practice in Marketing” (together with B. Braun, Continental Tires, Covestro, Galenica, Hansgrohe, Miele, UBS and Swiss Life)
  • Academic head of the Master of Arts in Marketing, Services and Communication Management (English track) at the University of St.Gallen (HSG)
  • Academic head of the marketing track of the PhD Program in Management at the University of St.Gallen (HSG)

Teaching and Executive Education

  • Marketing and Consumer Behavior (master level), Marketing Strategy: Customer Value (master level), Marketing Performance Management (master level), Marketing Management (PhD level)
  • Lecturer at several universities in Germany, Switzerland and Austria, especially in the area of executive education (e.g. WU Wien, Austria and University of Basel, Switzerland)
  • Academic director or lecturer at several (Executive-)MBA programs, management development programs on marketing and sales (inhouse and open enrolment), especially focusing on the following topics: marketing strategy, customer retention and relationship management, price management, product and service innovation, marketing performance management, health care marketing

Research Focus

  • Strategic marketing management
  • Marketing performance measurement / marketing metrics
  • Management decision behavior
  • Luxury management and pricing


  • Author and editor of several management books, e.g.: “Return on Marketing”, “Luxury Management”, “Customer Value”, “Best Practice in Marketing”, “Swissness Worldwide 2013”, “Kennzahlen für die Unternehmensführung”, “Principles of Marketing Management Control”, “Marketingplanung”, “Marketingcontrolling”, “Marketing Performance Management”, “Total Customer Care”, “Marktforschung”, “Industrie als Dienstleister”.
  • (Co-)Author of several double-blind-reviewed journal articles (e.g. in Journal of Marketing Research and the International Journal of Research in Marketing)
  • Co-Editor of Marketing Review St.Gallen (formerly THEXIS)
  • see for a complete list of all publications

Management and Marketing Consulting, Entrepreneurship

  • Consulting with focus on: strategies for profitable growth, strategic marketing management, marketing metrics / marketing performance measurement, customer retention / CRM / touch point management, product and services innovation, design thinking, pricing
  • Co-Founder of the Swiss Virtual Business School VBS AG, St.Gallen, Switzerland
  • (Co-)Founder and President of the Board of Directors of MPM Marketing Performance Management St.Gallen AG, St.Gallen, Switzerland


  • Society for Judgment and Decision Making (SJDM)
  • American Marketing Association (AMA)
  • European Marketing Academy (EMAC)
  • Swiss Academy of Marketing Science
  • Verband der Hochschullehrer für Betriebswirtschaft (VHB)

Committees and Boards

  • Member of the Assembly of the School of Management of the University of St.Gallen (HSG)
  • Member of the Senate of the University of St.Gallen (HSG)
  • Member of the Board of the Executive School of the University of St.Gallen (HSG)
  • Member of the Board of Trustees of Stiftung Kinderdorf Pestalozzi, Trogen, Switzerland


Prof. Dr. Sven Reinecke
Phone: +41 71 224 28 72
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