IfM Management Pool
The IfM Management Pool is a unique composition of professionals across a broad range of leadership positions, industries, and company sizes. Practitioners gain exclusive access to relevant insights of our research and interactive discussions and break-out sessions during exclusive networking events.
Seminar Series on Marketing
The St.Gallen Seminar Series on Marketing is a well-established initiative, which aims at fostering scientific exchange and collaborations among researchers from within and outside of the University of St.Gallen.
Wired to be connected? Links Between Mobile Technology Engagement, Intertemporal Preference, and Frontostriatal White Matter Connectivity. Social Cognitive and Affective Neuroscience.
Venkatraman, V., Dimoka, A., Pavlou, P. A., Vo, K., Hampton, W., Bollinger, B., & Winer, R. S. (2015)
Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling. Journal of Marketing Research.