IfM Management Pool
The IfM Management Pool is a unique composition of professionals across a broad range of leadership positions, industries, and company sizes. The IfM Management Pool ensures relevant research in cooperation with industry professionals at the Institute of Marketing. Practitioners gain exclusive access to relevant insights of our research and interactive discussions and break-out sessions during exclusive networking events.
By taking part in selected surveys and research studies, managers promote relevant, practice-oriented research at the Institute of Marketing and the broader management community as well as society.
As an acknowledgement of your contribution to the IfM Management Pool, contributors receive exclusive access to a comprehensive summary of the respective research results free of charge as well as exclusive invitations to our research events.