Wired to be connected? Links Between Mobile Technology Engagement, Intertemporal Preference, and Frontostriatal White Matter Connectivity. Social Cognitive and Affective Neuroscience.
Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing. Journal of Marketing Research, ISSN 0022-2437
Focusing On Others Before You Shop: Exposure To Facebook Promotes Conventional Product Configurations, Journal of the Academy of Marketing Science, Vol. 47(2), pp. 291–307.
Inspired to Create: Awe Enhances Openness to Learning and the Desire for Experiential Creation. Journal of Marketing Research, 55(5) 766-781. ISSN 0022-2437
Social Product-Customization Systems: Peer Input, Conformity, and Consumers’ Evaluation of Customized Products. Journal of Management Information Systems (JMIS), 35, 1, 319-349 ISSN 0742-1222
Venkatraman, V., Dimoka, A., Pavlou, P. A., Vo, K., Hampton, W., Bollinger, B., & Winer, R. S. (2015)
Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling. Journal of Marketing Research.
Integrating Bricks with Clicks : Retailer-Level and Channel-Level Outcomes of Online-Offline Channel Integration. Journal of Retailing, 91 (2). 309-325. ISSN 0022-4359
Is more always better? : An investigation into the relationship between marketing influence and mangers' market intelligence dissemination. International Journal of Research in Marketing : IJRM, 32 (2). 179-186. ISSN 0167-8116
Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences. Journal of Marketing Research, 52 (2). 235-252. ISSN 0022-2437
When Social Media Can Be Bad For You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products. Information Systems Research, 24 (1). 14-29. ISSN 1047-7047