The St.Gallen Seminar Series on Marketing is a well-established initiative, which aims at fostering scientific exchange and collaborations among researchers from within and outside of the University of St.Gallen. This initiative includes periodic talks from international scholars renowned in the area of marketing and consumer behavior, who will present their most recent work. Moreover, this initiative shall also provide a platform for junior researchers from our university to present their work in order to receive valuable feedback.

The seminar series is open to everybody including professors, post docs, and doctoral students, and particularly addresses all institutes being linked to marketing. After the talks, there will be ample opportunity for personal and informal discussion.

List of Upcoming Speakers


Your contact

Prof. Dr. Peter M. Fischer
Coordinator Seminar Series
Telefon +41 71 224 28 88
peter.fischer@unisg.ch

List of Past Speakers

Bruce Newman , Professor of Marketing (DePaul University, USA)
Wednesday, December 11, 2019, 11.00 am – 12.30 pm, room 01-103
The Role of Branding in Politics: A Paradigm Shift that started with Trump
Host: Emanuel de Bellis

Mark Heitmann, Professor of Marketing & Customer Insight (University of Hamburg, Germany)
Tuesday,  August 20, 2019, 11.00 am – 12.30 pm, room 09-110
„The Power of Brand Selfies in Consumer-Generated Brand Images“
Host: Christian Hildebrand

Michael Wu , Chief AI Strategist  (PROS, USA)
Thursday, August 29, 2019, 11.00 am – 12.30 pm, room 24-0131
„How can Marketers Leverage the Full Potential of AI“
Host: Marcus Schögel & Peter Fischer

Mario Pandelaere, Professor of Marketing, (Virginia Tech University, USA)
Thursday, March 28, 2019, 11.00 am – 12.30 pm, room 24-0131
„The Importance of Quality“
Host: Peter M. Fischer (IFM)

Eric Johnson, Professor of Marketing, (Columbia Business School, USA)
Wednesday, February 27, 2019, 13.45 pm – 15.00 pm, room 01-101
„Beyond Nudges: Choice Architecture to Improve Decisions“
Host: William Hampton Phd, (IFM)

Martin Schreier, Professor of Marketing (WU Wien, Austria)
Wednesday, November 7, 2018, 11.00 am – 12.30 pm, room 01-103
„When “Valentino” Gets Personal: Is Customization the New Luxury?“
Host: Emanuel de Bellis

Linus Dahlander, Associate Professor of Strategy and Lufthansa Group Chair in Innovation, (ESMT Berlin, Germany)
Wednesday, October 10, 2018, 11.00 am – 12.30 pm, room 01-U127
„Wisdom of the Crowds in Organizations“
Host: Peter M. Fischer (IFM)