The St.Gallen Seminar Series on Marketing is a well-established initiative, which aims at fostering scientific exchange and collaborations among researchers from within and outside of the University of St.Gallen. This initiative includes periodic talks from international scholars renowned in the area of marketing and consumer behavior, who will present their most recent work. Moreover, this initiative shall also provide a platform for junior researchers from our university to present their work in order to receive valuable feedback.

The seminar series is open to everybody including professors, post docs, and doctoral students, and particularly addresses all institutes being linked to marketing. After the talks, there will be ample opportunity for personal and informal discussion.

List of Upcoming Speakers

Bruce Newman , Professor of Marketing (DePaul University, USA)
Wednesday, December 11, 2019, 11.00 am – 12.30 pm, room 01-103
The Role of Branding in Politics: A Paradigm Shift that started with Trump
Host: Emanuel de Bellis

Your contact

Prof. Dr. Peter M. Fischer
Coordinator Seminar Series
Telefon +41 71 224 28 88

List of Past Speakers

Mark Heitmann, Professor of Marketing & Customer Insight (University of Hamburg, Germany)
Tuesday,  August 20, 2019, 11.00 am – 12.30 pm, room 09-110
„The Power of Brand Selfies in Consumer-Generated Brand Images“
Host: Christian Hildebrand

Michael Wu , Chief AI Strategist  (PROS, USA)
Thursday, August 29, 2019, 11.00 am – 12.30 pm, room 24-0131
„How can Marketers Leverage the Full Potential of AI“
Host: Marcus Schögel & Peter Fischer

Mario Pandelaere, Professor of Marketing, (Virginia Tech University, USA)
Thursday, March 28, 2019, 11.00 am – 12.30 pm, room 24-0131
„The Importance of Quality“
Host: Peter M. Fischer (IFM)

Eric Johnson, Professor of Marketing, (Columbia Business School, USA)
Wednesday, February 27, 2019, 13.45 pm – 15.00 pm, room 01-101
„Beyond Nudges: Choice Architecture to Improve Decisions“
Host: William Hampton Phd, (IFM)

Martin Schreier, Professor of Marketing (WU Wien, Austria)
Wednesday, November 7, 2018, 11.00 am – 12.30 pm, room 01-103
„When “Valentino” Gets Personal: Is Customization the New Luxury?“
Host: Emanuel de Bellis

Linus Dahlander, Associate Professor of Strategy and Lufthansa Group Chair in Innovation, (ESMT Berlin, Germany)
Wednesday, October 10, 2018, 11.00 am – 12.30 pm, room 01-U127
„Wisdom of the Crowds in Organizations“
Host: Peter M. Fischer (IFM)

Jan Landwehr, Professor of Marketing (Geothe-University Frankfurt, Germany)
Tuesday, October 2, 2018, 11.00 am – 12.30 pm, room 58-119
„The Power of Deep Neural Networks: How Machine Learning can Advance the Forecasting of Product Success Based on Aesthetic Appearance“
Host: Emanuel de Bellis

Bernd Schmitt, Robert D. Calkins Professor of International Business (Columbia University, U.S.)
Monday, June 25, 2018, 11.00 am – 12.30 pm, room 24-0131
„Ecce machina sapiens: Consumer perceptions of robots”
Host: Emanuel de Bellis

Bram van den Bergh, Associate Professor of Marketing Management (Erasmus University Rotterdam, Netherlands)
Wednesday, November 15, 2017, 11.00 am – 12.30 pm, room 22-004
„On Angels and Demons: How to Encourage Good and Discourage Bad Behavior“
Host: Peter M. Fischer (IFM)

Berend Wierenga, Professor-Emeritus of Marketing (Erasmus University Rotterdam, Netherlands)
Tuesday, October 17, 2017, 11.00am – 12.30pm, room 01-U121
„Managerial Decision Making in Marketing: Expertise, Intuition, and Learning“
Host: Sven Reinecke/Peter M. Fischer (IFM)

Jörn Bühring, Research Assistant Professor (PolyU School of Design Hong Kong, China)
Wednesday, September 20, 2017, 11.00am – 12.30pm, room 01-U127
„Design Foresight – Futures Thinking at the Front End of Innovation“
Host: Benjamin Berghaus (IFM)

Francine Espinoza Petersen, Associate Professor of Marketing (ESMT Berlin, Germany)                                                                                                                                                                                 Thursday, September 7, 2017, room tbd
„Conflicting Effects of Socio-Economic Status on Responses to Luxury Brands“
Host: Peter M. Fischer (IFM)

Miguel Brendl, Professor of Marketing (University of Basel, Switzerland)                                                                                                                                                                                 Thursday, June 1, 2017, (date, room, and topic tbd)
Host: Emanuel de Bellis (ICI)

Marina Carnevale, Assistant Professor of Marketing (Fordham University, USA)                                                                                                                                                                                 Wednesday, May 3, 2017, 12.00pm – 1.30pm, room tbd
„Follow Your Nose When it Sounds Right: How Brand Names Moderate the Influence of Olfactory Cues on Consumer Preferences“
Host: Tim M. Böttger (IRM)

Peter Verhoef,  Professor of Marketing (University of Groningen, Netherlands)
Tuesday, January 17, 2017, 12.00pm – 01.30pm, room tbd
„Understanding why consumers accept that firms collect personal information: Developing a multidimensional scale to measure the privacy calculus“
Host: Tim M. Boettger (IRM)

Robert Morgan, Professor of Marketing & Strategy (Cardiff Business School, UK)                                                                                                                                                                                 Wednesday, January 11, 2017, 11.00am – 12.30pm, room 01-102
„Optimizing Market Entry Timing with the Technology Life Cycle: A Compositional Capabilities Perspective“
Host: Dennis Herhausen (IFM)

Ralf Wilden, Senior Lecturer of Management and Organisation Studies (Newcastle Business School, AUS)
 Monday, December 12, 2016, 11.00am – 12.30pm, room 07-002
„Investigating the Intersection between Dynamic Capabilities, Service-Dominant Logic and Open Innovation: A Research Program“
Host: Marcus Schögel (IFM)

Michael I. Norton, Professor of Business Administration (Harvard Business School, US)
Thursday, December 8, 2016, 02.30pm – 04.00pm, room 09-011
„Citizens’ and Consumers’ Preferences for Inequality“
Host: Maik Walter (ICI)

Benjamin Scheibehenne, Professor of Cognition and Consumer Behavior (University of Geneva, Switzerland)
Tuesday, November 15, 2016, 12.15pm – 01:45pm, room 01-308
„Bayesian Statistics as an Alternative for Analyzing Data and Testing Hypotheses“
Host: Emanuel de Bellis (ICI)

Luigi De Luca, Professor of Marketing and Innovation (Cardiff Business School, UK)
Wednesday, November 2, 2016, 11.00am – 12:30pm, room 01-307
„The Organizational Impact of Big Data: Evidence from Large Service Firms“
Host: Dennis Herhausen (IFM)

Simona Botti, Associate Professor of Marketing (London Business School, UK)
Friday, September 30, 2016, 12.15am – 01:45pm, room 01-U127
„Seeking and Avoiding Choice Closure“
Host: Peter M. Fischer (IFM)

Christian Schulze, Associate Professor of Marketing (Frankfurt School of Finance & Management, DE)
Friday, September 9, 2016, 11am-12.30pm, room 09-112
„Design of Customer Referral Programs“
Host: Laura Braun (IFM)

Priya Raghubir, Professor of Marketing (New York University, US)
Wednesday, July 27, 2016, 11:30am – 01:00pm, room 09-012 (topic tbd)
„Experiments in Health Risk Perceptions“
Host: Isabelle Engeler (FCI)

Stephan Ludwig, Senior Lecturer of Marketing and Business Strategy (University of Westminster, UK)
Thursday, June 2, 2016, 11:00-12:30pm, room tbd
„More than words: The needs, approaches, and implications of text mining for marketing“
Host: Dennis Herhausen (IFM)

Michael Wu, Chief Scientist (Lithium Technologies, US)
Monday, May 9, 2016, 17:15pm, MBA Building, room 48-229 (Main Lecture Hall)
„The Science of Social“
Host: Kirsten Mrkwicka (IFM)

Bruno Kocher, Assistant Professor of Marketing (University of Lausanne, Switzerland)
Wednesday, February 10, 2016, 11:30am – 01:00pm, room 01-112
„How Luxury Brand Consumption Promotes Costly Self-Signaling Behavior“
Host: Isabelle Engeler (FCI)

Gerald Häubl, Professor of Marketing (University of St.Gallen and University of Alberta, CA)
Thursday, January 19, 2016, 11:30am – 01:30pm, room 01-112
„Sampling Traps: How the Opportunity to Sample Experiential Products Reduces Hedonic Value“
Host: Isabelle Engeler (FCI)

Jordi Quoidbach, Assistant Professor (University Pompeu Fabra, Spain)
Wednesday, September 16th, 2015, 02:15pm – 03.30pm, room 01-103
„When Less is More“
Host: Oliver T. Emrich (IRM)

Leonard Lee, Associate Professor of Marketing (National University of Singapore, Singapore)
Tuesday, June 30th, 2015, 11:00am – 12:30pm, room 24-0131
“Shopping, Emotions, and Well-Being“
Host: Oliver T. Emrich (IRM)

Ajay K. Kohli, Professor of Marketing, Gary T. and Elisabeth R. Jones Chair (Georgia Tech University, US)
Monday, June 1rd, 2015, 09:15am – 06:00pm, room 01-107
“Theory Construction Workshop”
Tuesday, June 2nd, 2015, 07:30am – 09:30am
„How to successfully craft papers? Do’s and Don’ts“
Host: Peter M. Fischer (IFM)

John Schouten, Professor of Marketing (University of St.Gallen and Aalto University, FIN)
Wednesday, November 12th, 2014, 11:00am – 12.30pm, room 24-0131
“Ethnography and ANT in the sustainability project”
Host: Peter M. Fischer (IFM)

Ajay K. Kohli, Professor of Marketing, Gary T. and Elisabeth R. Jones Chair (Georgia Tech University, US)
Monday, November 3rd, 2014, invitation by ETH Zurich, 09:00am – 06.00pm, room WEV H 326 (ETH Zurich)
“Theory Construction Workshop”
Host: Florian von Wangenheim (ETH Zurich)
Further Information: Peter M. Fischer (IFM; Email:

Nancy Puccinelli, Associate Professor in Consumer Marketing (University of Oxford, UK)
Tuesday, September 09th, 2014, 11:00am – 12.30pm, room 01-010 (Sitzungszimmer Rektorat)
„Discussion of current research program on the psychology of difficult times and its impact on human behavior“
Host: Oliver T. Emrich (IRM)

Hugh Wilson, Professor of Strategic Marketing (Cranfield University, UK)
Wednesday, April 30th, 2014, 11:00 – 13:00 pm; room 23-102
“The impact of paid and earned media on consumer choice: A real-time experience tracking approach”
Host: Dennis T. Esch (FCI)

Anne-Laure Sellier, Associate Professor of Marketing (HEC Paris, France)
Wednesday, January 29th, 2014, 01:30 – 03:00 pm; room 01-102
“So what if the clock strikes?”
Host: Peter M. Fischer (IfM)

Heiner Evanschitzky, Professor of Marketing (Aston Business School, UK)
Tuesday, December 17th, 2013, 10:15 – 11:15 am; room 24-0131
„Consumer Relationship Fading“
Host: Oliver T. Emrich (IRM)

Jelena Spanjol, Associate Professor of Marketing (University of Illinois at Chicago, US)
Tuesday, December 17th, 2013, 11:30 – 12:30 am; room 24-0131
„Planning May Be Hazardous to Your (Financial) Health: Substitution of Cognition for Behavior in Goal-Directed Efforts“
Host: Silke Lennerts (FCI)

Peter Leeflang, Professor of Marketing (University of Groningen, Netherlands)
Tuesday, November 5th, 2013, 11:00 – 12:00 am; room 22-107
„Publishing in Marketing“
Tuesday, November 5th, 2013, 01:30 – 02:30 pm; room 22-107
„Digital Marketing“
Host: Peter M. Fischer (IfM)