Welcome to the Competence Center for Luxury Management at the Institute of Marketing at University of St.Gallen (HSG), a collaborative project of researchers, faculty, students, and managers. The Competence Center studies all aspects of managing organizations in the luxury market. Moreover, it supports the exchange between practitioners, researchers and students in luxury management.


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Our academic curriculum aims to attract and advance leading talents. It allows them to realize their full potential to responsibly steer luxury brands.
Management Seminar „Competitive Edge in Luxury“ Management Seminar „Foundations in Luxury“ | Top-Management Workshop „Forging Luxury Strategy“
Our platform aims to facilitate the exchange of valuable, actionable insight in a trusting, fair, and cooperative interaction.
Exchange Platform „Luxury Exchange Network“ | Exchange Event „Luxury Executive Forum“ | St.Gallen Expert Exchange on Luxury
Our research programs pursues an application-oriented and rigorous portfolio that aims to generate impact from insight.
Luxury Trend Study | Luxury Focus Study
We connect academia with the industry to facilitate an efficient transition of talents into and among the world’s most fascinating companies.
Luxury Industry Day | Luxury Connected Teaching

portfolio2Our competence center aims at providing a complete range of services and activities to capture the topic of luxury management at our university. Download our Portfolio of Activities to get an overview of our engagement.

Competence Center for Luxury Management
Institute of Marketing, University of St.Gallen (HSG)
Dufourstrasse 40a
CH-9000 St.Gallen
Telephone +41 (0)71 224 2831