educateLuxury management means steering iconic brands and businesses of heritage and substance successfully into an ever more complex and uncertain future. Building upon the experience that exchange across category borders is the key to arrive at truly differentiating advantages, “Forging Luxury Strategy” brings together executives from various sectors of the luxury market to find answers.

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AudienceThis management workshop is addressed to the top-level of management that aims to prepare their businesses future management and marketing challenges. The workshop is limited to the partners of the Competence Center. Aspiring partners may be invited as guests of the Competence Center.


This workshop’s concept relies on the fundamental basis of exchange for mutual benefit: workshop participants of our partner companies bring topical insight as well as open questions to the workshop for an open and trusting exchange. External guest speakers and guest participants provide further impulses, present cases or give background on research on the topics. This event is not a lecture-driven seminar, but an exchange-driven workshop.

StructureThe workshop focuses on two essential challenges as defined by the St.Gallen Luxury Alliance as part of the annual board meeting. Topics that have been suggested during the Founders’ Circle of the Competence Center include:

megatrends of luxury, managing complexity, luxury millennials, luxury and wearable technology, beyond China, democratization of luxury, stealth luxury, digitalizationand virtualization of luxury


This two-day top-management workshop will annualy take place in November at the Executive Campus of University of St.Gallen. In 2016, the workshop will take place on November 14th-15th.

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Your Investment

This management workshop is being offered exclusively to partners of the Competence Center. Attendance of up to two participants in this seminar is free of charge for full partners of the Competence Center for Luxury Management. Entrepreneurial partners contribute individual participation fees.

To learn more, get in touch via e-mail or call us at +41 71 224 2831.