educateLuxury is not entirely different from other market strategies. However, being able to tell apart the parallels from the opposites between managing the conventional and marketing the extraordinary means the difference between making and breaking brands. This seminar provides the foundationsto execute the essence of luxury in management and marketing.

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This management seminar is crafted for those who have just entered the luxury business and would like to acquire the necessary foundations in order to excel in management and marketing tasks.


The seminar will be conducted by professors & lecturers from the University of St.Gallen and integrate perspectives from both scientific and managerial worlds.


The seminar is structured in four chapters: foundations of luxury, management of luxury, marketing of luxury, current and upcoming topics in luxury. The seminar will provide an introduction to:

Foundations  culture and history of luxury
Market mechanics   consumer behavior in luxury markets
Business strategy  managing the luxury strategy
Marketing strategy  mastering luxury marketing


This two-day management seminar will annually take place in June at the Executive Campus of University of St.Gallen. In 2016, the seminar will take place June 6th-7th.

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Your Investment

This management seminar is being offered exclusively to partners of the Competence Center. Attendance of up to four participants in this seminar is free of charge for full partners of the Competence Center for Luxury Management. Entrepreneurial partners contribute individual participation fees.

To learn more, get in touch via e-mail or call us at +41 71 224 2831.