Research
IfM Management Pool
The IfM Management Pool is a unique composition of professionals across a broad range of leadership positions, industries, and company sizes. Practitioners gain exclusive access to relevant insights of our research and interactive discussions and break-out sessions during exclusive networking events.
Seminar Series on Marketing
The St.Gallen Seminar Series on Marketing is a well-established initiative, which aims at fostering scientific exchange and collaborations among researchers from within and outside of the University of St.Gallen.
List of Speakers
Learn more about past and planned presentations of our international speakers.
Scientific Community
Scientific Events
We actively contribute to the scientific community by organizing specialized panels, workshops, and special sessions at international conferences.
Memberships
We're a member of some of the most renowned research institutions
Research Network
Our research network spans the entire globe with contacts to the major universities in Europe, America and Asia
Reviewing
We serve as reviewers for national and international as well as several top tier journals in the field of marketing
Publications
Gollnhofer, Johanna; Bhatnagar, Kushagra
Investigating Category Dynamics: An Archival Study of the German Food Market. Organization Studies 42 (2). 245-268.
Herhausen, Dennis; Emrich, Oliver; Grewal, Dhruv; Kipfelsberger, Petra; Schögel, Marcus (2020)
Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality. Journal of Marketing Research, 57 (5). 917-936.
Gollnhofer, Johanna; Weijo, Henri; Schouten, John (2019)
Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways. Journal of Consumer Research, 46 (3). 460-482.
