Research

IfM Management Pool

The IfM Management Pool is a unique composition of professionals across a broad range of leadership positions, industries, and company sizes. Practitioners gain exclusive access to relevant insights of our research and interactive discussions and break-out sessions during exclusive networking events.

Seminar Series on Marketing

The St.Gallen Seminar Series on Marketing is a well-established initiative, which aims at fostering scientific exchange and collaborations among researchers from within and outside of the University of St.Gallen.

Diskussion Forschung

List of Speakers

Learn more about past and planned presentations of our international speakers.

Scientific Community

Scientific Events

We actively contribute to the scientific community by organizing specialized panels, workshops, and special sessions at international conferences.

Memberships

We're a member of some of the most renowned research institutions

Research Network

Our research network spans the entire globe with contacts to the major universities in Europe, America and Asia

Reviewing

We serve as reviewers for national and international as well as several top tier journals in the field of marketing

Publications

Logo Organization Studies

Gollnhofer, Johanna; Bhatnagar, Kushagra

Investigating Category Dynamics: An Archival Study of the German Food Market. Organization Studies 42 (2). 245-268.

Cover Publikation Schögel

Herhausen, Dennis; Emrich, Oliver; Grewal, Dhruv; Kipfelsberger, Petra; Schögel, Marcus (2020)

Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality. Journal of Marketing Research, 57 (5). 917-936.

Gollnhofer, Johanna; Weijo, Henri; Schouten, John (2019)

Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways. Journal of Consumer Research, 46 (3). 460-482.

Logos Research 1
Logos Research 2