fbpx

Publications

Logo Organization Studies

Gollnhofer, Johanna; Bhatnagar, Kushagra (2021)

Investigating Category Dynamics: An Archival Study of the German Food Market. Organization Studies 42 (2). 245-268.

Cover Publikation Schögel

Herhausen, Dennis; Emrich, Oliver; Grewal, Dhruv; Kipfelsberger, Petra; Schögel, Marcus (2020)

Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality. Journal of Marketing Research, 57 (5). 917-936.

Gollnhofer, Johanna; Weijo, Henri; Schouten, John (2019)

Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways. Journal of Consumer Research, 46 (3), 460-482.

Herhausen, Dennis; Ludwig, Stephan; Grewal, Dhruv; Wulf, Jochen & Schögel, Marcus (2019)

Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities. Journal of Marketing, 83 (3). 1-21.

Logo European Management Journal

Lennerts, Silke; Schulze, Anja; Tomczak, Torsten (2019)

The asymmetric effects of exploitation and exploration on radical and incremental innovation performance: An uneven affair. European Management Journal, 38. 121-134.

Herhausen, Dennis; De Luca, Luigi; Miceli, Gaetano “Nino”; Morgan, Robert E. & Schögel, Marcus (2017)

When Does Customer-Oriented Leadership Pay Off? An Investigation of Frontstage and Backstage Service Teams. Journal of Service Research, 20 (4). 409-425.

Walter, Benjamin; Wentzel, Daniel; Tomczak, Torsten (2016)

Securing Frontline Employee Support after an Ethical Scandal: The Moderating Impact of Response Strategies. Journal of Service Research, 19 (4). 417-432.

Cover International Journal of Research in Marketing

Hattula, Johannes; Schmitz, Christian; Schmidt, Martin & Reinecke, Sven (2015)

Is more always better? An investigation into the relationship between marketing influence and mangers' market intelligence dissemination. International Journal of Research in Marketing: IJRM, 32 (2). 179-186.

Cover Journal of Retailing September 2019

Herhausen, Dennis; Binder, Jochen; Schögel, Marcus & Herrmann, Andreas (2015)

Integrating Bricks with Clicks : Retailer-Level and Channel-Level Outcomes of Online-Offline Channel Integration. Journal of Retailing, 91 (2). 309-325.

Cover Journal of Marketing Research

Hattula, Johannes; Herzog, Walter; Dahl, Darren W. & Reinecke, Sven (2015)

Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences. Journal of Marketing Research, 52 (2). 235-252.

Wentzel, Daniel; Tomczak, Torsten; Henkel, Sven (2014)

Can Friends Also Become Customers? : The Impact of Employee Referral Programs on Referral Likelihood. In: Journal of Service Research 2014, May, 119-133.

Spanjol, Jelena; Mühlmeier, Silke; Tomczak, Torsten (2012)

Strategic Orientation and Product Innovation: Exploring a Decompositional Approach. In: Journal of Product Innovation Management 29 (2012), Nr. 06/2012, pp. 967-985.

Cover Journal of Business Research

Brexendorf, T., Mühlmeier, S., Tomczak, T., & Eisend, M. (2010)

The impact of sales encounters on brand loyalty. Journal of Business Research, 63(11), 1148-1155.

Henkel, Sven; Wentzel, Daniel; Tomczak, Torsten (2010)

Can I Live Up to that Ad? The Impact of Implicit Theories of Ability on Service Employees' Responses to Print Advertisements, Journal of Service Research, May 2010 13: pp. 137-152.

Logo Psychology and Marketing

Wentzel, Daniel; Tomczak, Torsten; Herrmann, Andreas (2010)

The Moderating Effect of Manipulative Intent and Cognitive Resources on the Evaluation of Narrative Ads. In: Psychology & Marketing 5 (2010), Nr. 27, pp. 510-530.

Morhart, Felicitas; Herzog, Walter; Tomczak, Torsten (2009)

Brand-specific leadership: Turning employees into brand champions. In: Journal of Marketing, 73 (5), pp. 122-142.