Scientific Community

We actively contribute to the scientific community by organizing specialized panels, workshops, and special sessions at international conferences, publish together with co-authors at renowned institutions across the globe, and serve as reviewers for national and international as well as several top tier journals in the field of marketing.

Selected Symposia

The Machine Age of Consumer Research: How Robot-Based Expression Modalities Alter Perception and Choice, Association for Consumer Research Conference 2019, Atlanta, USA.

Session Chair: Christian Hildebrand (University of St. Gallen)

We Can ‘Feel’ the Presence: Persuasion Dynamics of Technology-Mediated Social Presence in Consumer-Firm Interactions, Association for Consumer Research Conference 2019, Atlanta, USA.

Session Chair: Ana Valenzuela (Baruch College), Christian Hildebrand (University of St. Gallen)

Touch, Voice, and Kinetics: Interactive Influences on the Tech-Linked Consumer, Association for Consumer Research Conference 2019, Atlanta, USA.

Session Chair: William Hampton (University of St. Gallen), Yanliu Huang (Drexel University)

The Modern Consumer: How New Technologies Are Changing Consumer Behaviors and Interactions, Association for Consumer Research Conference 2019, Atlanta, USA.

Session Chair: Shiri Melumad (The Wharton School, University of Pennsylvania)


o   American Marketing Association (AMA)

o   Association for Information Systems (AIS)

o   Association for Consumer Research (ACR)

o   Cognitive Neuroscience Society (CNS)

o   European Marketing Academy (EMAC)

o   Institute of Electrical and Electronics Engineers (IEEE)

o   International Conference on Information Systems (ICIS)

o   Psychology of Technology Institute

o   Society for Consumer Psychology (SCP)

o   Society for Judgment and Decision Making (JSDM)

o   Society for Neuroeconomics (SNE)

o   Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB)

Logo Institute of Electrical and Electronics Engineers
Logo Cognitive Neuroscience Society
Logo Bundesverband Deutscher Volks- und Betriebswirte
Logo American Marketing Association


o   Behavior & Information Technology

o   Cognitive, Affective, & Behavioral Neuroscience

o   European Journal of Marketing

o   International Journal of Information Technology & Decision Making

o   Journal of Business Research

o   Journal of Consumer Research

o   Journal of Marketing

o   Journal of Marketing Research

o   Journal of the Academy of Marketing Science

o   Journal of Neuroscience, Psychology, and Economics

o   Marketing Letters

o   NeuroImage

o   Proceedings of the Royal Society B

o   Review of Managerial Science

o   Schmalenbach Business Review

Research Network & Co-Authors

Tobias SchlagerLausanneUniversité de Lausanne
Manfred BruhnBaselUniversität Basel
Benjamin SchreibhenneGenevaUniversité de Genève
Nikola FrankeViennaVienna University of Economics and Business
Jan LandwehrFrankfurtGoethe Universität
Walter HerzogDüsseldorfOtto Beisheim School of Management WHU
Klaus BackhausMünsterUniversität Münster
Hans H. BauerMannheimUniversität Mannheim
Christoph BurmannBremenUniversität Bremen
Hermann DillerNürnbergUniversität Erlangen-Nürnberg
Franz-Rudolf EschOester WinkelEBS Universität
Jürgen HäuslerLeipzigUniversität Leipzig
Manfred KrafftMünsterUniversität Münster
Michael LöfflerBielefeldUniversität Bielefeld
Heribert MeffertMünsterUniversität Münster
Anton MeyerMünchenLMU München
Rhonda HadiOxfordSaid Business School, University of Oxford
Johannes HattulaLondonImperial College
Luigi De LucaCardiffCardiff Business School
Robert MorganCardiffCardiff Business School
Dennis HerhausenMarseilleKedge Business School
Gaetano MiceliUniversita della Calabria
Johannes BoegershausenAmsterdamUniversity of Amsterdam
Alex HenkelOpen University Netherlands
Bernd SchmittNew York, NYColumbia Business School
Eric JohnsonNew York, NYColumbia School of Business
Ana ValenzuelaNew York, NYZicklin School of Business, Baruch College, CUNY
Melanie RuddHouston, TXBauer College of Business, University of Houston
Kathleen D. VohsMinneapolis, MNCarlson School of Management, University of Minnesota
David E. SprottPullman, WACarson School of Business, Washington State University
Eric SpangenbergIrvine, CAUCI Paul Merage School of Business
Donna HoffmanWashington, DCGeorge Washington School of Business
Tom NovakWashington, DCGeorge Washington School of Business
Dhruv GrewalWellesley, MABabson College
Shiri MelumadPhiladelphia, PAWharton, University of Pennsylvania
Jonathan LevavStanford, CAGraduate School of Business, Stanford University
Joel HuberDurham, NCFuqua School of Business, Duke Universitys
Gerald HäublEdmonton, ABAlberta School of Business, University of Alberta
Noah CasteloEdmonton, ABAlberta School of Business, University of Alberta
Darren DahlVancouver, BCUBC Sauder School of Business
Asia & Pacific
Kenichi ItoSingaporeNanyang Technological University
Stephan LudwigMelbourneUniversity of Melbourne