Seminar Series

The St.Gallen Seminar Series on Marketing is a well-established initiative, which aims at fostering scientific exchange and collaborations among researchers from within and outside of the University of St.Gallen. This initiative includes talks from international scholars in the area of marketing and consumer behavior, who will present their most recent work. Moreover, this initiative shall also provide a platform for junior researchers from our university to present their work in order to receive valuable feedback.

The seminar series is open to everybody including professors, post docs, and doctoral students, and particularly addresses all institutes being linked to and affiliated with the broader field of marketing.

List of Past Speakers

December 11, 2019

„The Role of Branding in Politics: A Paradigm Shift that started with Trump“

Host: Emanuel de Bellis (ICI)

August 20, 2019

„The Power of Brand Selfies in Consumer-Generated Brand Images“

Host: Christian Hildebrand (IFM)

August 29, 2019

„How can Marketers Leverage the Full Potential of AI“

Host: Marcus Schögel & Peter M. Fischer (IFM)

March 28, 2019

„The Importance of Quality“

Host: Peter M. Fischer (IFM)

February 27, 2019

„Beyond Nudges: Choice Architecture to Improve Decisions“

Host: William Hampton (IFM)

November 7, 2018

„When “Valentino” Gets Personal: Is Customization the New Luxury?“

Host: Emanuel de Bellis (ICI)

October 10, 2018

„Wisdom of the Crowds in Organizations“

Host: Peter M. Fischer (IFM)

October 2, 2018

„The Power of Deep Neural Networks: How Machine Learning can Advance the Forecasting of Product Success Based on Aesthetic Appearance“

Host: Emanuel de Bellis (ICI)

June 25, 2018

„Ecce machina sapiens: Consumer perceptions of robots”

Host: Emanuel de Bellis (ICI)

November 15, 2017

„On Angels and Demons: How to Encourage Good and Discourage Bad Behavior“

Host: Peter M. Fischer (IFM)

 October 17, 2017

„Managerial Decision Making in Marketing: Expertise, Intuition, and Learning“

Host: Sven Reinecke & Peter M. Fischer (IFM)

September 20, 2017

„Design Foresight – Futures Thinking at the Front End of Innovation“

Host: Benjamin Berghaus (IFM)

September 7, 2017

„Conflicting Effects of Socio-Economic Status on Responses to Luxury Brands“

Host: Peter M. Fischer (IFM)

May 3, 2017

„Follow Your Nose When it Sounds Right: How Brand Names Moderate the Influence of Olfactory Cues on Consumer Preferences“

Host: Tim M. Böttger (IRM)

January 17, 2017

„Understanding why consumers accept that firms collect personal information: Developing a multidimensional scale to measure the privacy calculus“

Host: Tim M. Boettger (IRM)

January 11, 2017

„Optimizing Market Entry Timing with the Technology Life Cycle: A Compositional Capabilities Perspective“

Host: Dennis Herhausen (IFM)

December 12, 2016

„Investigating the Intersection between Dynamic Capabilities, Service-Dominant Logic and Open Innovation: A Research Program“

Host: Marcus Schögel (IFM)

December 8, 2016

„Citizens’ and Consumers’ Preferences for Inequality“

Host: Maik Walter (ICI)

November 15, 2016

„Bayesian Statistics as an Alternative for Analyzing Data and Testing Hypotheses“

Host: Emanuel de Bellis (ICI)

November 2, 2016

„The Organizational Impact of Big Data: Evidence from Large Service Firms“

Host: Dennis Herhausen (IFM)

September 30, 2016

„Seeking and Avoiding Choice Closure“

Host: Peter M. Fischer (IFM)

September 9, 2016

„Design of Customer Referral Programs“

Host: Laura Braun (IFM)

July 27, 2016

„Experiments in Health Risk Perceptions“

Host: Isabelle Engeler (FCI)

June 2, 2016

„More than words: The needs, approaches, and implications of text mining for marketing“

Host: Dennis Herhausen (IFM)

May 9, 2016

„The Science of Social“

Host: Kirsten Mrkwicka (IFM)

February 10, 2016

„How Luxury Brand Consumption Promotes Costly Self-Signaling Behavior“

Host: Isabelle Engeler (FCI)

January 19, 2016

„Sampling Traps: How the Opportunity to Sample Experiential Products Reduces Hedonic Value“

Host: Isabelle Engeler (FCI)

September 16, 2015

„When Less is More“

Host: Oliver T. Emrich (IRM)

June 30, 2015

“Shopping, Emotions, and Well-Being“

Host: Oliver T. Emrich (IRM)

June 1, 2015

“Theory Construction Workshop”

Tuesday, June 2nd, 2015, 07:30am – 09:30am

„How to successfully craft papers? Do’s and Don’ts“

Host: Peter M. Fischer (IFM)

November 12th, 2014

“Ethnography and ANT in the sustainability project”

Host: Peter M. Fischer (IFM)

November 3, 2014

“Theory Construction Workshop”

Host: Florian von Wangenheim (ETH Zurich)

September 9, 2014

„Discussion of current research program on the psychology of difficult times and its impact on human behavior“

Host: Oliver T. Emrich (IRM)

April 30, 2014

“The impact of paid and earned media on consumer choice: A real-time experience tracking approach”

Host: Dennis T. Esch (FCI)

January 29, 2014

“So what if the clock strikes?”

Host: Peter M. Fischer (IfM)

December 17, 2013

„Consumer Relationship Fading“

Host: Oliver T. Emrich (IRM)

December 17, 2013

„Planning May Be Hazardous to Your (Financial) Health: Substitution of Cognition for Behavior in Goal-Directed Efforts“

Host: Silke Lennerts (FCI)

November 5, 2013

„Publishing in Marketing“

November 5, 2013

„Digital Marketing“

Host: Peter M. Fischer (IfM)